Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- Lecture/ Briefing
- General Public
- University students
- Other: Policymakers
Approximate Number of People Reached:
70-80 in attendance, 100s through social media & livestream
Details of Major Brain Awareness Week Events/Activities:
On 15 March 2018, EBC held its annual Brain Awareness Week event at the European Parliament (in Strasbourg, France) in partnership with FENS, EDAB, BBC, University of Strasbourg-Neuropole and the Bureau Grand Est. This year’s event was co-hosted by MEPs Anne Sander (France, EPP), Daciana Sârbu (Romania, S&D), and Lieve Wierinck (Belgium, ALDE), who all gave powerful talks about the need for continued support of neuroscience and research, as well as the need for scientists to be empowered to communicate their work to the general public and how their research has an impact on lives. The first speaker was Prof. Albert Gjedde of the University of Copenhagen. His talk covered “The predictive brain and the future: to boldly go where no one has gone before” which explored how the most fundamental questions about the brain still remain unanswered despite the great advances in neuroscience over the recent years. The second speaker was Prof. Steven Laureys, Director of the Coma Science Group at the GIGA Research and Neurology Department of the University and University Hospital of Liège, Belgium. He spoke freely to the room on his work in consciousness and coma science and made the case for continued but starker support from the EU institutions for science and research. The final speaker was Prof. Gaia Novarino, neuroscientist who investigates the genetic and molecular basis of neurodevelopmental disorders at IST Austria, and spoke on how scientists work to find treatments for pediatric neurological disorders. This Brain Awareness Week 2018 outreach event an excellent success as it drew a large crowd from both the public and the policymakers, and spurred lively discussions within the panel and the room.
Event Planning & Publicity
Publicity Methods Used:
- Calendar Listings (newspapers, radio, television)
- Press Release/Media Advisory
- Social Media
Which of These Publicity Methods Was The Most Successful?
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
It really helps with outreach/reaching an audience we perhaps would not usually reach, specifically the general public. This year’s event was even more popular than last year’s due to everyone hearing of or attending last year’s.
Did/do you like our Facebook page?