Brain Awareness Week

Partner

Reports

Facultad de Ciencias, UniversidadNacional Autónoma de México

Organized by:
Facultad de Ciencias, UniversidadNacional Autónoma de México

Participating Organizations:
BAEmonos con Ciencias-Laboratorio de Biología Animal Experimental, Facultad de Ciencias, Universidad Nacional Autónoma de México, Museo de las Ciencias Universidad Nacional Autónoma de México

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

10

Year:

2021

Type of Events Held:

  • Brain Fair
  • Conference/Forum
  • Exhibit
  • Lab Tour
  • Lecture/Briefing
  • Online/Virtual
  • Social Media Campaign
  • Workshop

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • Professionals
  • University students

Approximate Number of People Reached:

6000

Details of Major Brain Awareness Week Events/Activities:

Brain Awareness Scope: The event was organized in a fully virtual version. It was published and carried on the official Facultad de Ciencias and BAEmonos con Ciencia Facebook pages. Videos of conferences and talks are preserved there. Each talk ranged from 2,500 to 2,800 entries per day. We made Open Labs videos that were a hit with high school and undergraduate students. Competitions were held for recreational activities such as computer graphics, science gamification, and comic strips. We share with the UNIVERSUM UNAM museum its activities and ours as well as virtual visits to the Rooms of the Cerebro and several conferences with renowned Mexican scientists.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website

Which of These Publicity Methods Was The Most Successful?

All methods employed were effective, however, we believe that WEBSITE and emails were the ones that reached the public the most since our pages have a large number of followers who look forward to celebrating Brain Week every year.

Resources

What downloadable materials from the Foundation did you use for your events?

  • Certificate of Participation
  • Puzzles: BAW Favorites
  • Puzzles: Successful Aging & Your Brain
  • Adults' Fact Sheets
  • Kids' Fact Sheets Grades 9-12
  • Truth or Myth Flash Cards

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments
  • Other

Other Downloadable Materials:

  • We would like to have more material available in Spanish
  • as many of our visitors are not bilingual. Although the formats that can be easily editable could help us to translate the materials ourselves.

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Editable Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The people we reach, students, adults, and professionals are eager for information and in these conditions of COVID pandemia, the exchange of information was very important to clarify doubts and even demolish myths.Each year the number of high school students interested in neuroscience and at the undergraduate level, some of them are interested to enroll in neuroscience postgraduate programs, as the interest in brain research increases.

Please share any suggestions or lessons learned that may help others plan future events:

We believe that joining efforts between institutions interested in the dissemination of knowledge, in particular the brain, not only human but also of other species, allows interest in scientific research to begin at an early age. So we suggest that you team up with museums and other educational entities.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

We reposted some of your material on our Facebook pages.

Event Photos

event single

Inaugural conference and other activities

event single

Conferences and activities joined by museum UNIVERSUM and Facultad de Ciencias

event single

Workshops, talks and Virtual Open labs

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Closing, conferences, awarding of recreational activities.

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Fiesta place award

Contact Information

BAW Website:

https://www.facebook.com/BAEmonosConCiencia/ and https://www.facebook.com/fcienciasunam

Contact Name:

Pilar Duran, PhD

Contact Phone:

52 55 56224833

Contact Email:

pilis@unam.mx

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