Faculty of Chemical Sciences, National University of Córdoba

We organized the third edition of “the cinephile brain”. This activity originally included a film festival and discussion forum that had been done for BAW2019 and BAW2020 (only one session because of pandemics’ lockdown) In both opportunities it was an incredible experience of debate and exchange between several members of the academia, the clinicians and the general public. In this third edition we proposed online/virtual activities that started in the first week of March and ended in May. Throughout these weeks we created a website (https://cerebrocinefilo.org/) with information regarding four neuropathologies: Schizophrenia, Movement disorders, Stroke, and Depression & Anxiety. For each topic we recommended films and documentaries related to the pathologies, created short videos with scientific information that were posted on our YouTube channel (https://www.youtube.com/channel/UCz76RbpxwfT84Se1siFaHXg/featured) and shared interviews with faculty members, doctors and health professionals. The shared information was posted on our social medias (WordPress: cerebrocinefilo/ Twitter: @cerebrocinefilo/ IG:@cerebrocinefilo/ Fb:/elcerebrocinefilo) and we had a weekly draw with books about art and neurosciences. This new manner to communicate challenged us to generate original material to be posted on social media and it was a huge effort for the team. Based on our previous experiences “The cinephile brain” is space for debate that is built as it is being carried out; however, this new format became a new space that achieved our initial goals.

Through the interplay with the assistants and followers, we realized the beneficial scope of our activities in our local community. The healthcare associations of the different pathologies are very pleased for the opportunity of visibilization. Also, “The Cinephile Brain” is an opportunity to communicate science, what we do and how, and in this case mainly, to the people who have the disease and their families. In this third edition we could deepen in movies’ analysis and recommendations, as we

Social media: we frequently believe that social media is easy to manage because it is common for us to have one personal account. However, if you are planning an event with social media, we recommend having a community manager. We fortunately have one who manages all the content and the metrics absolutely perfect, so we could focus on the creative process and content production.