Brain Awareness Week

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Reports

Faculty of Medicine Osijek

Organized by:
Faculty of Medicine Osijek

Participating Organizations:
BAW even was organized in collaboration with Department of Biology, University of Osijek. Participants also came from Faculty of Education, Academy of Arts, Faculty of Law, Faculty of Electrical Engineering, Faculty of Philosophy and Faculty of Agriculture. The organizing comity of BAW event for the Faculty of Medicine Osijek got support from University of Osijek, city and county government as well as ‘Ad hoc’ School of foreign languages and Jana d.o.o. company.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

98

Year:

2015

Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Radio Show
  • TV Show
  • Workshop
  • Other: theatrical performance
  • Other: science cafe
  • Other: brain party
  • Other: Flash mob

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals
  • University students

Approximate Number of People Reached:

5000

Details of Major Brain Awareness Week Events/Activities:

The Event was entitled 'Brain and communication'. Posters announcing event was distributed in all elementary and high schools as well as on faculties of University of Osijek and numerous public places. Special t-shirts were worn by all organizers and active participants, particularly volunteers. Event was also announced on all TV and radio stations in the region; students and professional dancers performed ‘Flas mob’ on the first day of event. Lectures, workshops, two exhibitions, scientific cafe and theatrical performance were held at different sites in the city of Osijek and Slavonski Brod. Individual events were extremely well covered by media and visited by school children, students and general public. The goal of BAW was to transmit knowledge about origins of communication, development of verbal skills in kids, types and content of communication, means of communication in media were discussed, linguistics and medical aspects of spoken language, consequences of stroke and the number of other subjects. The expert meeting for high school teachers was held on the last day of event. The general feeling is that the goal of communicating neuroscience with the public was achieved.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

We also performed Flash mob and a model of big brain was walking on the streets of our city a week before and during BAW.

Which of These Publicity Methods Was The Most Successful?

The radio announcement and Face book page worked the best for public audience. School kids were invited through Education and Teacher Training Agency what gives the best result in the last five years.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils and Erasers

What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation
  • Q&A: Answering Your Questions About Brain Research Downloads

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Participation Certificate

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW event is expected to happen in our city, so we can not really skip to organize it. We got questions about what would be about next event from the beginning of school year. BAW is a brand of Osijek so that city and county government reserve a small amount of money to support it on a yearly base. Also, due to this event, reporters learn what is the subject of research of all participating scientist and they come throughout the year asking opinion on publicized scientific achievements.

Please share any suggestions or lessons learned that may help others plan future events:

Due to the small amount of money that we have for organizing BAW we really luck lectures from experts. We have no money to invite them, but if such lectures would exist on official pages we are more than willing to translate them. SenzOS, students and teacher of our faculty already translated the most of TED talks dealing with neuroscience.

Did/do you like our Facebook page?

Yes

Quotable comments which capture successful aspects of your event(s):

-98 events total -more then 250 participants who were in charged for specific events - around 5000 visitors - 96 cookies -100 mouse models - 100 small brain models -15 big brain models - 300 t- shirts shared to participants and organizers - 300 certificates of appreciation - 120 certificates of attendance to teachers...

Contact Information

BAW Website:

https://www.facebook.com/senzos.ideje

Contact Name:

Marija Heffer

Contact Phone:

+385 91 504 36 77

Contact Email:

mheffer@mefos.hr

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