Federal Rural University of the Amazon

Organized by:
Federal Rural University of the Amazon

Participating Organizations:

Cyberspace Institute;
Ana Cleide Vieira Gomes Guimbal de Aquino
Luis Henrique Guimbal de Aquino Vieira Gomes

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual
  • Social Media Campaign
  • Workshop

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The Federal Rural University of the Amazon (UFRA) holds the III National Brain Week. Under the coordination of Prof. Dr. Ana Guimbal, from Instituto Ciberespacial – ICIBE, the event aims to promote the advances and benefits resulting from the study of the brain. It is also a global-level initiative for the dissemination of neurosciences promoted by the Dana Alliance for Brain worldwide and promoted throughout Brazil by SBNeC and an integral part of Brain Awareness Week (BAW).

The event counts on the participation of researchers from the institution and partners from the most varied fields of knowledge that work in it. They relate neuroscience in its interface with the humanities, life sciences, language sciences, data and communication science and related fields, and everyone can participate.

This year’s actions include lectures, round tables, conversation circles, and interactivity with games on the event’s website.

The program started on March 16th and runs until the 20th. Registration was free and the event was 100% online. To participate, simply access the event’s website. The lectures took place on the YouTube channel of the Lab AFRICA project.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Website and social media, because of interactions with participants.


What downloadable materials from the Foundation did you use for your events?

  • Certificate of Participation
  • Adults' Fact Sheets
  • Truth or Myth Flash Cards

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Editable Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The benefits in my community were the knowledge gained during the week. The immediate results were the participation in research groups and the interest in developing studies in the area.

Please share any suggestions or lessons learned that may help others plan future events:

One lesson learned was about planning and inviting participants. Think in advance about the topics of the lectures and the name of the speakers, in addition to seeing the place, if it is in person or how you will publicize it if it is online.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Ana Cleide Vieira Gomes Guimbal de Aquino

Contact Phone:

55 91 985157989

Contact Email:


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