Federal University of Juiz de Fora (UFJF)

Organized by:
Federal University of Juiz de Fora (UFJF)

Participating Organizations:

Center of Science (UFJF)Master’s degree program in Biology Teaching (PROFBIO)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

Five days of events



Type of Events Held:

  • School Program
  • Symposium

Target Audiences:

  • General Public
  • High School students(9-12)
  • Other: High school teachers

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The BAW / UFJF was a great experience on learning, memory and creativity based on Cognitive Science. The cognitive learning model links the mnemonic domain of information with individual creative capacity. During BAW/UFJF, the learning objective was the brain itself; in this sense, the public had the opportunity to observe real anatomical parts of the central nervous system, during a visit guided by MD undergraduate students. Later, the visitor was directed to the workshop of memory, where he was provoked to playfully remember the structuring of the nervous system in its constituent parts. In the creativity workshop, the participant perceived the link between information mastery and creative thinking (ie ability to evaluate, integrate, and synthesize information that drives behavior and beliefs during problem solving). In view of this, we demystify the common sense that associates creativity only with a natural gift or privileged inspiration. The activities were designed for school scheduling, spontaneous visitation and for the training of high school teachers through the discussion of the BAW didactic activities. For the teachers, there was a seminar to discuss BAW’s theoretical planning guide. The BAW / UFJF was a major success in the local media with a great impact on visitors. Graduation, Postgraduate and Extension were integrated into a celebration of the teaching-learning process.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our group discussed the theoretical framework for nearly one year previously to BAW. The products offered to the public were very good and our planning was much recognized by the public. So, the impact for our study group was great in terms of institutional visibility and recognition.

Please share any suggestions or lessons learned that may help others plan future events:

Never think small and plan in advance.

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Event Photos

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Contact Information

Contact Name:

Rodrigo Hohl

Contact Phone:

55 32 99100863

Contact Email:


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