Federal University of Juiz de Fora

Organized by:
Federal University of Juiz de Fora

Participating Organizations:

1. Brazilian Society of Neurosciences and Behavior 2. Science Center of the Federal University of Juiz de Fora 3. Studies and Research Group in Neuroscience

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lab Tour
  • School Program

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Call back to Life: Sensations and Perceptions of the Sensory Garden to the Cells of the Human Body PURPOSE: Anxiety, stress, attention difficulties, concentration, and even depression all can be the result of the huge amount of sensory stimuli we receive every day. Focus 1. to present information about the brain functioning regarding the sensation and perception from sensory experiences realized in the Sensory Garden and in the permanent exhibition “The Cell with the Reach of the Hand” in the Science Center; 2. to promote a reflection with society about the sub-threshold effects of sensory and perceptual processes in our mental health; 3. alert to the positive and negative effects with regard to lack of time and attention to our senses and their effects on our mental health. Procedures Guided group tours will be held with participants who will experience varied sensory and perceptual experiences provided by the Sensory Garden and the Cell Room. In this way, we will learn how our nervous system processes these experiences in a fast way and automatic in most cases. RESULTS: The participating public reported experiencing feelings of relaxation and pleasure enhancing their well being. The knowledge acquired during the experience was also motivating, increasing interest in brain functioning and perceptions.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The media that most reached the public were the institutional site of the Science Center and social media such as Facebook.


Other Dana Foundation Materials Distributed:

  • No material or objects were distributed.

Other Downloadable Materials:

  • No material or objects were distributed.

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Poster
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Yes. The scientific divulgation on the cerebral functioning to people of all the age groups.

Please share any suggestions or lessons learned that may help others plan future events:

We would like to share our experience in the Sensory Garden and suggest activities in outdoor settings.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

We have no suggestions.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Cláudia Mármora

Contact Phone:

55-32- 2102-3911

Contact Email:


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