Federal University of Minas Gerais

Organized by:
Federal University of Minas Gerais

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Press Briefing
  • Workshop
  • Other: Cinema session/open discussion

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our event consists of three different activities: a workshop, a cinema session and an open discussion and our aim was disclosed about neuroscience to the general public. This workshop includes five stands. The first stand is about brain structures and contains a lot of anatomic models. The idea is understand and compare our nervous system with it of other animals. The second stand was about neuromyths and we did a card game with people. It is an interesting idea for change misconception that are disseminate in media. In the third stand, we constructed a lot of kinds of illusions. These are thought with shape for people deconstruct them and perceive that are deceived by the vision. One part of the stand is to you do your own illusion with a picture. The fourth stand consists of three experiments showing how signal happens in nervous system. One of the experiments is a mouse controlled by eye blinks. The other is an equipment used to stimulate the muscle of volunteers and the third is stimulation of a paw of cockroach with music or voice. They possibility the comparison of how different systems work in the same way by electric signals. The place dedicated to kids have a workbook for color and do other activities. We also promoted a cinema session, named “Popcorn and Neuroscience”, where a movie was watched and discussions about Neuroscience were made. The third activity, named “Controversial Coffee” was an open discussion about the use of animals in science and education.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The social media is more effective because more people access the publicity of event. Most of the participants shared this information with their social groups.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • The Mindboggling Workbook

What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Participation Certificate

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Baw participation benefited my organization and local community facilitating the dialog between brain researchers and society, stimulating new researchers doing a bridge between knowledge of University and the general public. In relation to local community, the event is important to inform and divulge neurosciences, this stimulates an interest about science and can change misconceptions that are divulge in media incorrectly. The immediate outcome was the interest of people to the next event.

Please share any suggestions or lessons learned that may help others plan future events:

If you plan a big event is very important the organization of scales of times with the organizers for permits the same energy and sources during all events. Other suggestions are before the dates of event, search for sponsorship that can help with costs and make the plans possible, but if you don’t have a sponsorship don’t give up you can do a small event with a big importance for your community.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

We just start following.

Quotable comments which capture successful aspects of your event(s):

As it was our first time, we did not attempt to register quotes or quantified the impact of the event. However, some quotes I can remember are: " If this is a brain from a person it means you kill people?" Child around 5 years "I have no idea that this happen in my brain" Adult around 45 years

Contact Information

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Contact Details

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+55 31 34092939

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