Event(s) Summary
Number of Events Organized During Brain Awareness Week:
5
Year:
2022
Type of Events Held:
- Online/Virtual
Target Audiences:
- Professionals
- University students
Approximate Number of People Reached:
100
Details of Major Brain Awareness Week Events/Activities:
We promoted 5 live interviews with 5 renowned Brazilian neuroscientists during the brain awareness week. The goal was to talk about their careers, their current projects, and how they are tackling the current challenges. The talks aimed to inspire early-career scientists and youngsters who are thinking about becoming scientists to pursue an academic career.
Event Planning & Publicity
Publicity Methods Used:
- Emails
- Social Media
Which of These Publicity Methods Was The Most Successful?
Social media was most successful since our live interviews were on Instagram, so the target public was receiving the information directly.
Resources
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
We received positive feedback from our public, saying that the talks were very inspiring and motivational.
Please share any suggestions or lessons learned that may help others plan future events:
The time we chose for our lives was perhaps not the best. We chose to broadcast at 5 pm. However, some students were on their way home, with unstable internet connections. So, we decided next time to promote the lives later in the evening.
