Federal University of São Carlos – UFSCar

Organized by:
Federal University of São Carlos - UFSCar

Participating Organizations:

Daniela Baptista de Souza Isabela Miranda Carmona Lígia Renata Rodrigues Tavares Caroline Riberti Zaniboni Fernanda Daher Pitta Vivian Maria de Vita Kairo Albernaz Mariano Aura Julieth Rodriguez Fonseca Azair Liane Matos do Canto de Souza

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

Were organized two events during Baw



Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • High School students(9-12)
  • Other: Junior high school students

Approximate Number of People Reached:

Two hundred people

Details of Major Brain Awareness Week Events/Activities:

566/5000 The event was attended by undergraduate students in Psychology, Master of Psychology, PhD in Physiological Sciences and post-doctoral students. Several activities were carried out, such as the students’ presentation and demonstration of the activities carried out by the group, as well as presentations on Neuroscience topics, which this year will address anxiety and approaches to non-pharmacological treatments, support tools and clarifications to students, year of entrance exam goes through this emotion so complicated in this period. The objective was to introduce and simplify the middle school students that can give you with anxiety and what tools to overcome this barrier, through videos, lectures, explanatory games. Our goal was fulfilled during brain week as the students enjoyed the activities very much, asked a lot about the anxiety issue and the school principals asked us to come back next year.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Website

Other Publicity Methods:

Dissemination of the activity to be carried out in the school

Which of These Publicity Methods Was The Most Successful?

The dissemination of the activity was very successful, as it was disseminated among the students, teachers and principals of the school. Thus we had the presence of many interested in the talk.


What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research
  • BAW Bookmark
  • BAW Certificate of Participation

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Helped us in the availability of the materials and for being an international institution to have a big name present at the event.

Please share any suggestions or lessons learned that may help others plan future events:

We should always organize the events a few months in advance so that everything happens in the best possible way. Preparing explanatory and illustrative materials for the general population.

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Event Photos

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Contact Information

Contact Name:

Ligia Renata Rodrigues Tavares

Contact Phone:


Contact Email:


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