Federal University of São João del Rei

Organized by:
Federal University of São João del Rei

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual
  • Social Media Campaign

Target Audiences:

  • General Public
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Seven teams working on neuroscience or related areas from our University Campus worked together to organize 3 virtual events. We started on March 15th, with a conference on Neuroscience Research with 3 local female professors, Cristiane Q. Tilelli, Ph.D., Luciana E. D. Carvalho, Ph.D., and Maira C. Lima, Ph.D., with 267 attendees and, in total, 326 viewers. The conference was followed by a campaign in 7 social media accounts. The themes of the campaign were: neurodevelopment, learning, sleep and dreams, emotions, anxiety, meditation, and epilepsy. The social media accounts (Instagram) were @gad_fisiologia, @pilulasdeneurociencias, @laneufsj, @laacufsjcco, @umavisitaaocorpohumano, @lapic.ufsj, and @projetosaberepilepsia. The accounts had 127 to 936 followers and reached 144 to 2,339 accounts during the Brain Awareness Week´s period. During the campaign, the publications were released once daily between 18h00 and 21h00 in all 7 accounts, from March 13th to 21st, each publication reaching 89 to 703 viewers. The account’s followers were mostly females (68-79%) in the 18-34 years old range (60-85%). The activities were closed on March 22nd, with an online lecture from a worldly recognized Brazilian neuroscience researcher, Prof. Norberto Garcia-Cairasco, Ph.D. Dr. Garcia-Cairasco’s lecture had 202 attendees and reached a total of 221 viewers. Regarding the conference and the lecture, 71-84% of the public were females and 75-85% were 18-24 years old. The attendees and viewers were mostly Brazilians (95-96%).

Event Planning & Publicity

Publicity Methods Used:

  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

As the activities were online and the public reached by the Instagram accounts responded (commented, "liked") to the announcements, we suggest that the social media reached most of the public interested in the activities.


What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • materials adapted to social media release

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We noticed an increase in the local community awareness about research and other neuroscience-related activities conducted by the university. We also had an increase in the number of followers of all Instagram accounts involved in the campaign during the BAW period.

Please share any suggestions or lessons learned that may help others plan future events:

We had a great experience during this BAW 2021 campaign. We had very participative students and about 2-3 months of preparation. “Artistic” and “computational” driven students were of great help. We felt that organizing online events was easier to achieve success compared to the previous events that were not online. So, when the situation returns to normal, we will maintain the online activities in parallel to other activities.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

I don´t really use Facebook much.

Event Photos

event single

Conference with neuroscience researchers: Cristiane Q. Tilelli, Ph.D., Luciana E. D. Carvalho, Ph.D., and Maira C. Lima, Ph.D., on March 15th, 2021.

event single

Representative images of the animations and figures as part of the social media campaign, from March 15th to 21st, 2021.. Available at @gad_fisiologia, @pilulasdeneurociencias, @laneufsj, @laacufsjcco, @umavisitaaocorpohumano, @lapic.ufsj, and @projetosaberepilepsia.

event single

Lecture with Prof. Norberto Garcia-Cairasco, Ph.D., on March 22nd, 2021.

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Adaptation of animated movie for a short explanation of sleep and dreams, available at https://youtu.be/MDOUJWgE0U0

Contact Information

Contact Name:

Cristiane Queixa Tilelli

Contact Phone:


Contact Email:


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