Federal University of São Paulo

Organized by:
Federal University of São Paulo

Participating Organizations:

Universidade Federal de São PauloSecretaria Municipal de Saúde de DiademaSecretaria Municipal de Educação de DiademaUniversidade Aberta do Brasil

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lab Tour
  • Lecture/ Briefing
  • Workshop

Target Audiences:

  • General Public
  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

During our program we had 5 lectures: 1) Physical activity and cognition. Lecturer: Dr. Sérgio G. da Silva 2) New perspectives in Parkinson disease studies. Lecturer: Dra. Cecília Café-Mendes 3) Sleep and memory. Lecturer: Dra. Karin de M. Vieira 4) The teenager brain. Dr. Guilherme Brockington 5) Biological rhythms. Dra. Fernanda Amaral We also had 4 short-courses: 1) Morphology of Neuron. Dra. Suzete Cerutti 2) How does a neuron generate electricity? Dr. Fernando Abdulkader 3) Brain physiology. Dr. Rodrigo Peliciari-Garcia 4) A sick brain. Dra. Mônica Telles As workshop we developed activities called “Practicing neurophysiology in High School” which provided a nice environment to practice physiology of central nervous system. Besides, we had a concert presented by 2 students of our university where they sang Popular Brazilian’ song that have brain-discussed/cited lyrics. All attendees visited the labs of our university. And we went to a public place (bus terminal station) to Brain awareness with a neuron prototype.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

Other Dana Foundation Materials Distributed:

  • No distribution

What downloadable materials from the Foundation did you use for your events?

  • BAW Certificate of Participation

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Poster
  • BAW Participation Certificate

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The community of Diadema city around the campus are really poor and the event provided an opportunity to access high level information about the brain and neuroscience. The attendees teachers reported that the activities highlighted the importance of teaching about brain to their students, but they need more events like BAW as resources of continuing formation.

Please share any suggestions or lessons learned that may help others plan future events:

Invest plenty of time on divulgation

Did/do you like our Facebook page?


Quotable comments which capture successful aspects of your event(s):

Adorable and enjoyoing.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Camilo Lellis-Santos

Contact Phone:

+55 11 3319-3436

Contact Email:


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