Fondazione Zoé – Zambon Open Education

Organized by:
Fondazione Zoé - Zambon Open Education

Participating Organizations:

Under the patronage of: – Municipality of Vicenza – Italian Society of Neurology Partnership with: – Liceo Scientifico G. B. Quadri (High school) – and 3 photography associations: CCF – Centro di cultura fotografica; Circolo fotografico Vicenza; Fotoclub il Punto Focale

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • Middle school students(6-8)
  • Other
  • Patients & Caregivers
  • Other: High school students (17-19)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain week was held in Vicenza from 10 to 16 March 2018. It was the first time for uZoé Foundation to be BAW partner and it was also Vicenza’s first brain awareness event. So, our former objective was to reach as much people as possible to spread the knowledge about the Dana Foundation’s initiative. Our program of activities for the BAW aim to explore the importance of our brain as an organ of the human body. First of all, we promote a reflection through images on the topic “The mind and its brain” during an exhibition held in the main square of the city from 10th to 25th march. Almost 3000 people visited it. We also organized 3 conference: Andrea Marini, a cognitive psychologist, talked to high school students about what Neurosciences are; Elisabetta Farina, Neurologist, and Michele Farina, journalist, discussed on Alzheimer Desease starting from the personal experience of the journalist. Third, Maria Luisa Gorno Tempini, reasearcher of the Neurology Department of the University of California San Francisco gave a lecture on how maintain brain plasticity across the lifespan. Last, we host in our venue some workshops for children, where they will be able to conduct experiments to emphasise or exclude the functions of our five senses.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The most successful publicity method was the emails to our database of contacts because of our audience development during the last years.


What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Baw participation helped our organization to reach more people interested in scientific subjects and help the local community providing a moment of reflection about the importance of prevention to maintain brain health.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Rita Larocca

Contact Phone:


Contact Email:

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