Fralin Biomedical Research Institute at Virginia Tech Carilion

Organized by:
Fralin Biomedical Research Institute at Virginia Tech Carilion

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1 event featuring three faculty lectures, meet and greet with grad students and postdoctoral associates, who shared their projects.



Type of Events Held:

  • Exhibit
  • Lecture/Briefing
  • Open House
  • Social Media Campaign

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Community welcome where attendees could meet with eight graduate students, two postdoctoral fellows and faculty scientists, including a viewing of actual human brain specimens.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website

Which of These Publicity Methods Was The Most Successful?

The press release, which served to anchor the social media campaign.


What downloadable materials from the Foundation did you use for your events?

  • Adults' Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The interaction with community members demystifies what we do at the Research Institute and builds fond relationships.

Please share any suggestions or lessons learned that may help others plan future events:

Involve faculty and students to create the event.

Event Photos

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Professor Michael Fox talks about brain anatomy with attendees at the Fralin Biomedical Research Institute’s annual Brain School event during Brain Awareness Week.

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Graduate students talk about the electrical measurement of physiological activity at the Fralin Biomedical Research Institute’s Brain School event.

event single

Kris Rau, associate professor at the VTC School of Medicine, interacts with people at the Fralin Biomedical Research Institute’s Brain School.

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Rachana Deven Somaiya, graduate student at the Fralin Biomedical Research Institute who recently earned her doctorate, discusses her work involving nerve pathways in the brain with Michael Friedlander, executive director of the research institute.

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Microscopic brain images depicted at the Fralin Biomedical Research Institute during Brain Awareness Week.

Contact Information

BAW Website:

Contact Name:

John Pastor

Contact Phone:


Contact Email:

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