Frederick County Public Schools

Organized by:
Frederick County Public Schools

Participating Organizations:

Frederick County Public Libraries Dancing Bear Toys & Gifts Curious Iguana Bookstore local radio stations

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • School Program
  • Workshop
  • Other: radio quizzes

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We sponsored a “Grow Your Brain” night at a local battery-free toy store where we shared the best toys for brain development. We partnered with our local public libraries to hold events in each library’s children’s area during the week. We provided contests and trivia announcements for each of our elementary, middle, and high schools, reaching all students and teachers. We created a Brain Awareness Week window display in a downtown business. We shared brain trivia on local radio stations during the morning commute.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media and our posters were most successful because they reached a wide audience.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers

What downloadable materials from the Foundation did you use for your events?

  • Brain Briefs Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Public engagement and student enthusiasm about learning about the brain and how to keep it healthy and thriving

Did/do you like our Facebook page?


Contact Information

Contact Name:

Margaret Lee

Contact Phone:


Contact Email:

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