Frederick County Public Schools

Organized by:
Frederick County Public Schools

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • School Program
  • TV Show
  • Other: 37104.25

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We conducted activities in classrooms, K-8, including lessons about neuroplasticity and brain health. Every student in our school system was exposed to daily “brain trivia” via morning announcements for BAW in each elementary, middle, and high school. We gained publisher permission for an elementary school student to read “A Walk in the Rain with a Brain” on our television channel along with interesting graphics. This was designed to engage preschool families and elementary students and parents. Our goals were achieved and we look forward to 2018.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Twitter was very successful. We also employed our school system's Communications Department for help. A unique FCPS-created BAW poster was distributed to all of our schools as well.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • More Mindbogglers!
  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We raised awareness about the brain and the importance of its health as well as an understanding of neuroplasticity.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Margaret Lee

Contact Phone:


Contact Email:

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