Organized by:

Participating Organizations:

Sunset Spark; Columbia University / braiNY and the Greater NYC Chapter of the Society for Neuroscience’s

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Open House
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our event was designed and implemented largely by a Teen Volunteer at the lab who was completing her senior project (with assistance from our Education Director and additional volunteers). The objectives of our program were to encourage people and families in our local community to visit our lab, participate in hands-on neuroscience activities to learn about the brain, have dialog with scientists and student volunteers about neuroscience topics, engage additional community partners organizations, and recruit a few additional scientist volunteers to Genspace’s overall volunteer pool. We definitely achieved our goals. Our event was pretty low-key, so everything was fairly straight-forward.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media and word of mouth are the most successful methods for us - our audiences are more tuned in to social media for the most part, and word of mouth always helps encourage people to participate. Having a trusted friend/community member vouch for our organization/programs means a lot.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Neuroscience is a topic of high interest to our community, so the opportunity to offer a family-friendly program to engage audiences in this exciting field was perfect. Immediate outcomes include a few additional neuroscientist volunteers engaged with our organization (which is good for future programs) and new audiences interested in coming to our space for future programs. All good stuff!

Please share any suggestions or lessons learned that may help others plan future events:

I definitely recommend keeping things simple your first year doing this – it can be a lot of work to market your event, so keeping things low-key is helpful at first.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Helpful place to find resources and get inspiration for our event

Contact Information

BAW Website:


Contact Name:

Beth Tuck

Contact Phone:


Contact Email:

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