Greater Lawrence Technical School

Organized by:
Greater Lawrence Technical School

Participating Organizations:

Our event had no sponsors.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

whole week awareness campaign



Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Other
  • Other: email introducing the week to staff/faculty. put a pencil with a brain
  • Other: eraser
  • Other: a sticker
  • Other: and bookmark

Target Audiences:

  • Professionals
  • Other: every adult working in the building

Approximate Number of People Reached:

175-200 (ran out of materials)

Details of Major Brain Awareness Week Events/Activities:

We (students in my special education math class and I) have been celebrating BAW for the several years. Students and I decided that we should share what we have learned with other teachers. We began the week by putting a pencil with a brain eraser in each teacher’s mailbox and sending an introductory email (using BAQ banner) to all staff,clerical,custodial employees in the building. We sent materials digitally, but also put hard copies (easier to grab) in two teachers’ room. We sent out the daily challenge. Many teachers showed great interest. Conversation starters were distributed. Next year we would like to include students (meaning 1600 pencils/erasers!) and have teachers highlight brain activity during class and use the units of study.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Posters/Flyers
  • Website
  • Social Media

Other Publicity Methods:

* offered the hashtags for the daily challenge - but teachers reported that they did not use them.

Which of These Publicity Methods Was The Most Successful?

daily challenge got the best feedback. Teachers used the week to become aware of their own brain health and how it affects not just their work, but all experiences and interactions they have... not to mention SLEEP!


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Pencils
  • Brain-shaped Erasers
  • Staying Sharp: Successful Aging and the Brain
  • Other

Other Dana Foundation Materials Distributed:

  • daily challenge

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Puzzles: Grades 9-12
  • Puzzles: Successful Aging & Your Brain
  • Brain Briefs Fact Sheets
  • The Five Senses Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our Community embarked on a Math Literacy (Numeracy) campaign for the entire faculty. Many became aware of the negative bias found in everything from movies to their own conversations about math. The awareness component of the campaign was the most successful and the most enduring. We think that this awareness week is and will be equally enduring, but less successfully integrated into our work.

Please share any suggestions or lessons learned that may help others plan future events:

We need a total awareness and an immersion experience to help others become completely aware of “what is happening in there”. I have had my own tag line for years… “talk to your brain. If you don’t talk to it then it won’t listen”

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

We need to integrate social media in our campaign- truly important if we want to reach students.

Contact Information

Contact Name:

Treacy Shields

Contact Phone:

978 686 0194

Contact Email:

More Reports

Become Partner
Organize an Event