Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- Lab Tour
- Lecture/ Briefing
- Press Briefing
- Radio Show
- School Program
- Elementary school students(1-5)
- General Public
- High School students(9-12)
- Middle school students(6-8)
- Patients & Caregivers
- University students
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
In this forth edition with a great cooperation as psychologists we managed to organize more than 800 events around Italy. We had the support of public and private institutions in the divulgation about cognitive, affective and social neuroscience for the general public. Neuropsychologists assessed cognitive functioning in free screening sessions, educational psychologists assessed learning disabilities in schools. Seminars and informal meeting were held in libraries, hospitals, radio and TV shows. Practical workshop were held both for kids and adults. The main project we developed was “Che fine ha fatto Mr Cervello”. This project also won the grant from the Federation of European Neuroscience for its content and vision. We received great attention from national and local press, also covering social media communication. More than 1000 professional psychologists participated in organizing events, led in 21 Italian regions. Participants and general public showed great interest and appreciated topics and methodology.
Event Planning & Publicity
Publicity Methods Used:
- Press Release/Media Advisory
- Social Media
Which of These Publicity Methods Was The Most Successful?
What downloadable materials from the Foundation did you use for your events?
- Q&A: Answering Your Questions About Brain Research Fact Sheets
- BAW Certificate of Participation
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
BAW gave us the opportunity to shed a light on recent research and therapeutic progresses. The general public has enjoyed learning new things that also allow to improve their lifestyle.
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