Organized by:

Participating Organizations:

Consiglio Nazionale Ordine Psicologi, Ente Nazionale Previdenza e Assistenza Psicologi, Istituto Santa Chiara, Cristalfarma, Brainproducts, Ordine Psicologi Sicilia, Studio Vago, NeuroMe, Centro Blu, La tecnica della Scuola, Livinplay, Ordine Psicologi Lombardia, Campania, Piemonte, Sardegna, Lazio.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lab Tour
  • Lecture/ Briefing
  • Open House
  • Press Briefing
  • Radio Show
  • School Program
  • Symposium
  • TV Show
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

With a great cooperation as psychologists we managed to organize more than 500 events around Italy. We had the support of public and private institutions in the divulgation about cognitive, affective and social neuroscience for the general public. Neuropsychologists assessed cognitive functioning in free screening sessions, educational psychologists assessed learning disabilities in schools. Seminars and informal meeting were held in libraries, hospitals, radio and TV shows. Practical workshop were held both for kids and adults. We received great attention from national and local press, also covering social media communication. More than 600 professional psychologists participated in organizing events, led in 21 Italian regions. Participants and general public showed great interest and appreciated topics and methodology.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

Social Media campaigns (Facebook, Instagram, Linkedin)

Which of These Publicity Methods Was The Most Successful?

Social media: they allowed us to reach the public in an innovative way, close to the public language and needs


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW gave us the opportunity to shed a light on recent research and therapeutic progresses. The general public has enjoyed learning new things that also allow to improve their lifestyle.

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Donatella Ruggeri

Contact Phone:


Contact Email:


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