Hawk Advocates

Organized by:
Hawk Advocates

Participating Organizations:

John P. Stevens High School

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • School Program

Target Audiences:

  • High School students(9-12)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We choose brain trauma because, a member in our group has a family member that suffers from a brain injury. We wanted our peers to better understand brain injury. So we initiated a brain trauma awareness campaign. We assembled a small group of students who were willing to follow us to a successful campaign. We were able to secure March 14-20 as Brain Awareness Week full with facts on brain injury and prevention in the morning announcements and a dress down day on March 16 which were brain awareness day. We reached out to healthcare professionals at JFK Medical Center to provide our with statistics and facts on the brain. We were allowed to interview a couple of people on the JFK staff pertaining to brain injury awareness. Their interviews can be found at our website mentioned below. Lastly, we worked with our school in securing March 14-16 as days members of our campaign could announce facts during the morning announcements. The week featured a display in the library featuring materials about the brain. The materials included books, pencils, erasers, and stickers that all shared the brain theme. We were able provide accurate information about the brain to our peers. Our peers really learned from the campaign. We learned that We loved to educate people about healthcare issues. The campaign’s goal was to increase public awareness of the progress and benefits of brain research.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Other

Other Publicity Methods:

morning announcments

Which of These Publicity Methods Was The Most Successful?

I believe emails were the most successful because, people responded. When we sent out reminders we added a brain fact that the bottom .We thought it was a little cheesy but, people replied saying that the fact was good. Then on Brain Awareness Day, people used the facts we emailed as captions for their posts.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • Staying Sharp Bookmark
  • BAW Pencils and Erasers

What downloadable materials from the Foundation did you use for your events?

  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

I know the students at my school were happy to be a part of something bigger themselves. They would sit in class and quiz each other on brain facts or see who knew the most facts. I was happy that everyone was interested in learning more about the brain.

Please share any suggestions or lessons learned that may help others plan future events:

I wish I order more erasers because, everyone loved them.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

It was helpful and I don’t have any suggestions.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Violet Kimble

Contact Phone:


Contact Email:


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