Event(s) Summary
Number of Events Organized During Brain Awareness Week:
3 full days (each with multiple events)
Year:
2018
Type of Events Held:
- Conference/Forum
- Exhibit
- Lab Tour
- Lecture/ Briefing
- Open House
- Press Briefing
- Radio Show
- School Program
- TV Show
Target Audiences:
- General Public
- High School students(9-12)
- Patients & Caregivers
- Professionals
- University students
Approximate Number of People Reached:
350
Details of Major Brain Awareness Week Events/Activities:
From Tuesday, March 13th to Thursday, March 15th, the Health and Technology District showcased leading-edge technologies, and hosted talks focusing on topics like Understanding Brain Injury, Dementia, Alzheimer’s, Mental Illness and how the latest science and technologies from renowned neuroscientists are impacting brain health. Activities also included a dedicated School Day for grade five, 11 and 12 students, with special guests from Science World, to complement their current human body school curriculum studies. Highlights (in numbers) o 350 attendees o TV features: Global News – Brain Awareness Week (Dr. Ryan D’Arcy) o Articles: Six articles featured in CBC, Surrey Now and Sing Tao o Radio features: Six radio spots through Global News and CBC o Social media impressions: + 28.000 o Website traffic: +63.3% increase
Event Planning & Publicity
Publicity Methods Used:
- Emails
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
• Amazing feedback from all three target groups: patients, research community and high-schools. Increased awareness around services, research, brain health. • Knock-off effect: HTC, Heuro and Project Lokomat – increase in app downloads (>1000%), page views, web traffic and registrations across the board • Inquiries for participation next year (organizations + volunteers) • Partnerships: Science World – H&TD as Satellite Site for Future Science Leaders Program
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