Health and Technology District

Organized by:
Health and Technology District

Participating Organizations:

Health and Technology District Lark Group Science World Alzheimer’s Society B.C. Neuromotion Physiotherapy & Rehabilitation HealthTech Connex Simon Fraser University West Coast Centre for Learning Regent Christian Academy Behavioral Neuroscience Student Society Let’s Talk Science! Starbucks + MORE

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

3 full days (each with multiple events)



Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lab Tour
  • Lecture/ Briefing
  • Open House
  • Press Briefing
  • Radio Show
  • School Program
  • TV Show

Target Audiences:

  • General Public
  • High School students(9-12)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

From Tuesday, March 13th to Thursday, March 15th, the Health and Technology District showcased leading-edge technologies, and hosted talks focusing on topics like Understanding Brain Injury, Dementia, Alzheimer’s, Mental Illness and how the latest science and technologies from renowned neuroscientists are impacting brain health. Activities also included a dedicated School Day for grade five, 11 and 12 students, with special guests from Science World, to complement their current human body school curriculum studies. Highlights (in numbers) o 350 attendees o TV features: Global News – Brain Awareness Week (Dr. Ryan D’Arcy) o Articles: Six articles featured in CBC, Surrey Now and Sing Tao o Radio features: Six radio spots through Global News and CBC o Social media impressions: + 28.000 o Website traffic: +63.3% increase

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The combination of them all.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

• Amazing feedback from all three target groups: patients, research community and high-schools. Increased awareness around services, research, brain health. • Knock-off effect: HTC, Heuro and Project Lokomat – increase in app downloads (>1000%), page views, web traffic and registrations across the board • Inquiries for participation next year (organizations + volunteers) • Partnerships: Science World – H&TD as Satellite Site for Future Science Leaders Program

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Event Photos

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Contact Information

BAW Website:

Contact Name:

Jessica Palsson

Contact Phone:

+1 604-868-2132

Contact Email:

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