Brain Awareness Week

Partner

Reports

Hebrew University

Organized by:
Hebrew University

Participating Organizations:
The Jerusalem Cinematheque The Khan Theatre

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

12

Year:

2018

Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Press Briefing
  • School Program

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • University students

Approximate Number of People Reached:

3400

Details of Major Brain Awareness Week Events/Activities:

The objective of our “Art and Brain Week 2018” project was to raise public awareness to the importance of neuroscience, present the scientific advances being made in the field and display our center’s multidisciplinary approach to brain sciences, with the added attraction of cultural events. Each of the project’s eleven events included a lecture followed by a film, theater performance, dance performance or musical show, related to the lecture’s theme. A range of topics from the cutting edge of brain research were presented, among them: MRI and mind reading; new treatments for Parkinson’s disease; PTSD; mirror neurons; humor; and decision making. The week ended with a special discussion about The Future of Brain Science, featuring two brain researchers who presented different angles of the topic. In order to reach new audiences and arouse interest in brain sciences among different communities, three special morning events were dedicated to Hebrew and Arabic speaking children (ages 7-14) and teenagers (ages 15-18). In addition, students from our center presented various research projects using PowerPoint presentations and LED screens. Moreover, we have produced for the event a new exhibition that displayed the intricate thought process that led to the construction of our state-of-the-art brain sciences building. ELSC’s activity in the Brain Awareness week enabled researchers to approach the general public and reaffirm the connection between the academy and its surrounding community. The activities for children and youth enriches their school curriculum and opens new horizons. With over 3000 participants, it seems the "Art and Brain Week 2018" has achieved its main goals and even surpassed them.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Advertisements and Newspaper ads were most useful, as they reached many people.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • Staying Sharp Bookmark
  • BAW Stickers

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • BAW Bookmark

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

ELSC’s activity in the Brain Awareness Week enabled researchers to approach the general public and reaffirm the connection between the academy and its surrounding community. The activities for children and youth enriches their school curriculum and opens new horizons. The activities arranged by ELSC to promote brain sciences among the community were covered by the media in a wide range of newspapers, television channels and radio shows. Thus, bringing the information about brain research to all.

Please share any suggestions or lessons learned that may help others plan future events:

We found that collaborations with different institutes (in our case, mostly cultural institutions) allowed us to reach a larger, more diverse audience. We find that the effort to think of new and exciting formats and themes bares fruits and allows us to reach new audiences every year.

Did/do you like our Facebook page?

No

Event Photos

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Contact Information

BAW Website:

https://elsc.huji.ac.il/content/brain-awareness-week-2018-art-and-brain

Contact Name:

Alona Shani-Narkiss

Contact Phone:

972-2-6586085

Contact Email:

alona.narkiss@elsc.huji.ac.il

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