Heriot-Watt University

Organized by:
Heriot-Watt University

Participating Organizations:

Edinburgh Beltane Age UK

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Other
  • Other: Show

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our team participated in Brain Awareness Week for the first time, an international initiative to “encourage you to organize an activity in your community to advance public understanding about the brain and the promise of brain research”. Activities throughout the week included social media campaigns, with our Dubai campus (Twitter: @HWUDubai) showcasing contributions from staff and students, and The Ageing Lab (Twitter: @TheAgeingLab) sharing brain health tips related to their most recent research. A special event was hosted at the Edinburgh campus by Dr Michael Craig and colleagues in The Memory Lab, welcoming the Golden Years Group from Inch House Community Centre to learn more about memory research through discussions and demonstrations. The Ageing Lab also partnered with Age UK to launch a new brain health quiz based on the team’s UK-wide What Keeps You Sharp? survey. A blog post from Age UK (https://www.ageuk.org.uk/discover/2019/march/how-our-thinking-skills-change-with-age/) and social media posts on Facebook and Twitter accompanied the launch of the quiz (access the new quiz at: https://www.ageuk.org.uk/information-advice/health-wellbeing/mind-body/staying-sharp/how-well-do-you-know-your-brain/). The week closed with an appearance by Dr Alan Gow at the Glasgow Comedy Festival with his show “What Keeps You Sharp?” (http://glasgowcomedyfestival.com/shows/2306).

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Data shows how each of social media post performed. Benchmarks for link clicks on general content tend to be ~12 clicks on Twitter/100 on FB – all post exceeded those. Twitter Launch (11 Mar): Impressions 11,821; Total engagements 234; clicks 54 Animation (13 Mar): Impressions 15,020; Total engagements 242; clicks 44 Blog (16 Mar): Impressions 3,682; Total engagements 89; clicks 12 FB Animation (13 Mar): Impressions 17,215; Total engagements 1,190; clicks 371


What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Facebook Cover Photo

Feedback & Keys to Success

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Alan Gow

Contact Phone:


Contact Email:


More Reports

Become Partner
Organize an Event