Higher School of Economics (National Research University)

Organized by:
Higher School of Economics (National Research University)

Participating Organizations:

1) Perm State Academy of Medicine named after Academician E.A.Wagner; 2) Perm center of city culture; 3) Lecture Hall “Club of the Witnesses of the Big Bang”; 4) “Perm Scientific Battles”; 5) Children library named after L.I. Kuzmin; 6) Gymnasium №17 (Perm).

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

This year it was the 2nd BAW edition, which doubled our last year success having > 750 participants. Our activities included: – Interactive lectures for senior school children about the general principles of brain structure and functioning, research methods, and the impact of various factors (nutrition, stress, drugs, etc.) on brain activity. We also talked about university programs in Neuroscience and possible research careers. These lectures took ~90 min but sometimes we had to answer questions for 1 more hour! – Open-public science-popular lectures on Neuro-Economics and Decision Making – Open-public science-popular lectures given by invited speakers from Moscow. We expected ~150 participants but in fact we had 280 registered attendees. We relate this to the fact that people didn’t want to miss an opportunity to meet a scientist from another city. Now we consider organizing more lectures with invited specialists from other cities and countries. – Do-It-Yourself workshops for children. For 6-10-year old children they included a short talk (~10min) followed by games and hand-crafting exercises. We had 4 different programs: “Emotions: meet the heroes of ‘Inside Out’ ”, “How to read your mind?”, “Brain: let’s get acquainted!”, “Brain. From jelly-fish to humans.” For older participants (10+) we proposed a new program “Deciphering the Magic Brain Codes” when children and their parents created a brain-computer interface using simple EEG systems. As this was so exciting we could not find the room for everyone and decided to continue these workshops on demand. In general, we feel that we made our BAW interesting and engaging. It was a pleasure to hear people saying that it was nice last year but this year it is was even bett

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

In our opinion, social media was the most successful method because in our city there are several groups of large communities supporting popularization of science and this allows to reach almost all of them with a couple of posts. Furthermore it allows to predict the number of participants that register to the event using Facebook or VK (Russian social network, which is even more efficient than Facebook for communicating in our country).


What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation
  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

During BAW we received new offers and invitations from both scientific and public organizations, as well as from media representatives. We met very motivated students who would like to continue their career in science and asked about a possibility to have a training at our laboratory. Finally, we realized that organizing BAW significantly contributes to the visibility and recognition of our organization: some of the participants said that they decided to come to our events because they have noti

Please share any suggestions or lessons learned that may help others plan future events:

When organizing events for little children we advise to keep in mind that they are very curious and ask many questions – so do not plan 2 events one immediately after another if you do not want to delay the 2nd event.

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Sofya Kulikova

Contact Phone:


Contact Email:


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