Brain Awareness Week

Partner

Reports

Higher School of Economics (National Research University)

Organized by:
Higher School of Economics (National Research University)

Participating Organizations:

1) Perm State Academy of Medicine named after Academician E.A.Wagner. 2) Co-working “The laboratory of the present” – Perm. 3) Lecture Hall “Club of the Witnesses of the Big Bang”. 4) Properm.ru – Perm news. 5) Lyceum №10 (Perm). 6) Alexander Pushkin School №9 (Perm). 7) Gymnasium №6 (Perm).

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

21

Year:

2016

Type of Events Held:

  • Lecture/ Briefing
  • Press Briefing
  • School Program
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:

430

Details of Major Brain Awareness Week Events/Activities:

In Russia Neuroscience is a very fast developing scientific field. However, the public understanding of brain organization and functioning is unacceptably poor. Thus, we’ve got up with the idea of organizing the 1st Brain Awareness Week in our city. Our BAW events included 5 types of activities for different types of the audience: 1) Interactive lectures delivered to senior school children (14-18 years old) at schools during their biology or chemistry lessons. In these lectures we explained the general principles of brain structure and functioning, the modern methods for brain investigation (EEG, MEG, fMRI, optogenetics, etc.) and cutting-edge neurotechnologies, like brain-computer interface. Each lecture took ~45min but the questions, including those about career in science, and discussion sometimes lasted for 2 and more hours! 2) A short cycle of science-popular lectures for university students (>18 years old) from nonbiological fields. 3) Workshops for children (3-10 years old) consisting of games and hand-crafting exercises allowing them to learn the basis of brain organization and functioning. It loos that their parents have 4) Open-access lectures for general public on different “brain” topics, including memory mechanisms and neuroeconomics. 5) Interview to the media on “how does our brain take its decisions”. Initially all events were planned between the 14th and the 20th of March but the public interest was so great that we were asked to make more events even until mid-April! On the whole, our first BAW experience was extremely positive: it evoked great public interest to neuroscience and provided us with new forces and enthusiasm to organize our second BAW next year!

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

In our opinion, social media was the most successful method in our case. We managed to post our information through the local "hubs" and this allowed us to reach the most of the participants in a very short time without paying even a single cent!

Resources

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation
  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We were extremely surprised by the immediate positive outcome of our participation in the BAW. First of all, it enormously increased the visibility and recognition of our organization. We received many new contacts, offers and invitations from both scientific and public organizations, as well as from media representatives. We have also met very motivated students who would like to continue their career in science and who want to have a training with us.

Please share any suggestions or lessons learned that may help others plan future events:

When planning the calendar, it’s good to now the local peculiarities of the life style. It turned out that in our city events for children were less attended on….. holidays and week-ends (!) because then children traditionally go out of the city. The same for university students: take care that your BAW events do not fall into local period of exams. Otherwise the students will go to the library and not to your BAW events.

Did/do you like our Facebook page?

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Event Photos

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Contact Information

BAW Website:

N/A

Contact Name:

Sofya Kulikova

Contact Phone:

+79194769022

Contact Email:

SPKulikova@hse.ru

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