Hillcrest High School

Organized by:
Hillcrest High School

Participating Organizations:

This was an on campus event that was driven by students. Our Bring Change 2 Mind psychology club managed passing out the Dana literature to our students on campus while helping to inform them about brain structure as well as health.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: Tables at lunch with Dana literature and handouts; club and class members demonstrated brain tips from the Dana

Target Audiences:

  • High School students(9-12)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our students had a table with my brain materials that I’ve gathered for my classes. They taught a mnemonic song to remember parts and functions of the brain. They also handed out the Dana literature and handouts which participants loved! This year, as adviser, I was disappointed to be out sick the week of the event (I was on temporary disability for 2 months this school year) so I didn’t get the photos I was hoping for – students were too busy managing the booth and making sure students didn’t litter or stick the BAW stickers around campus.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media helped direct foot traffic towards our booth at lunch


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Staying Sharp Bookmark
  • BAW Pencils
  • Brain-shaped Erasers

Other Dana Foundation Materials Distributed:

  • candy

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Other Downloadable Materials:

  • more geared for high school students; lots of AP Psychology resources would be GREAT!

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Brings more students to the psych classes and clubs

Please share any suggestions or lessons learned that may help others plan future events:

March is a hectic month on campus; I feel like this event is better for May during mental health awareness month

Did/do you like our Facebook page?


Was the information provided on Facebook useful?


Contact Information

BAW Website:


Contact Name:

Amy Bonwell

Contact Phone:


Contact Email:


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