Hope College

Organized by:
Hope College

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • Open House
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Thank you for your support of our third annual Hope College Brain Awareness Week. Generous contributions from the Cultural Affairs Committee, ExploreHope, Division of Natural and Applied Sciences, Division of Social Sciences, Neuroscience Program, and the Departments of Art & Art History, Psychology, Biology, and Engineering made this event a huge success. Brain Week had four major components including (1) classroom visits to 22 K-8 classrooms in the Holland-Zeeland area, (2) visits to CASA, Step Up, and Upward Bound, (3) a keynote address, and (4) a Brain Day Open House event. Through these four events, we were able to reach over 1,000 people! This year we visited 22 classrooms at 7 different schools within 3 different school districts along with 1 Step-Up session, 2 CASA sessions, and 2 Upward Bound sessions. Through these demonstrations we reached ~675 students, many of whom are underrepresented in STEM fields. Our Keynote speaker was Julia Buntaine Hoel, an artist inspired by the brain and neuroscience. Julia gave her talk to community members, students, faculty, and artists. She educated, engaged, and inspired the audience to pursue the intersections between neuroscience and art. We estimate that ~100 people attended her seminar on Thursday night. Additionally, on Saturday, Julia attended several Art and Art History classes and provided a critique session for senior art students. Her time here was an exciting collaboration between divisions. Our Brain Day Open House was our most successful and well attended Brain Day to date, attracting over 250 community members. Overall, it was a very successful event!

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Handing out flyers to students at the schools we visited during Brain Awareness Week. We excited the students, and they wanted to come to our open house!


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We excited community members and students about neuroscience.

Please share any suggestions or lessons learned that may help others plan future events:

We would like more prizes to hand out to students. Fun things like pencils, stickers, and brain erasers are great. More things like this would be helpful.

Did/do you like our Facebook page?


Event Photos

event single

Contact Information

Contact Name:

Andrew Gall

Contact Phone:


Contact Email:


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