Hope College

Organized by:
Hope College

Participating Organizations:

Dana Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Brain Fair
  • Conference/Forum
  • Exhibit
  • Lecture/Briefing
  • Open House
  • School Program
  • Social Media Campaign
  • Workshop

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Middle school students (6-8)
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Generous funding from the Dana Foundation was used to continue supporting outreach events at Hope College. We introduced new activities while implementing participants’ favorite activities in order to increase public interest in neuroscience, to especially reach diverse populations (i.e., reaching underrepresented K-12 students and community members), to provide educational opportunities to local community members of all ages, and to provide educational experiences for undergraduate student volunteers and participants. Our focus this year on sport psychology and the positive benefits of engagement with sport to promote improved cognition in the brain was a HUGE success! Our in-person events were engaging, fun, and educational. We especially appreciated being able to engage with participants in person–there is nothing like experiencing the joy of neuroscience and the brain face-to-face (brain-to-brain)! We reached a total of 736 participants through our K-12 outreach activities (by visiting local schools), through after-school programs, a lecture by Dr. Matthew Pontifex, a career forum by Dr. Olufemi Oluyedun, a Hope College faculty member with expertise in the area of sport psychology, and Brain Day, where we invited families to the campus of Hope College to engage in activities relating to the brain and the nervous system.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

We gave K-12 students invitations on paper which they took home to invite them to our Brain Day Open House. We start by exciting the students about the brain, giving them a taste of what they can learn during the larger Brain Day event, and invite them via paper invitations.


What downloadable materials from the Foundation did you use for your events?

  • Lesson Plans Grades K-5
  • Lesson Plans Grades 6-8
  • Lesson Plans Grades 9-12

What other downloadable materials would you like the Foundation to provide?

  • New Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

K-12 participants that we reached through school visits and through our open house commented that they had so much fun. We increased enthusiasm for neuroscience and educated them at the same time. In addition, we successfully got participants moving through exercise, and we provided them with tools to continue to exercise at home to promote a healthy nervous system. Finally, we educated others about neuroscience, exercise, and cognition, including students, family members, and the community.

Please share any suggestions or lessons learned that may help others plan future events:

Advertise events early. Encourage active, hands-on activities from participants.

Event Photos

event single

Holding a human brain

event single

Vision Goggles; engaging in exercise

event single

Taste & Smell Experiment

Contact Information

Contact Name:

Andrew Gall

Contact Phone:


Contact Email:


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