Hospital Israelita Albert Einstein

Organized by:
Hospital Israelita Albert Einstein

Participating Organizations:

Brain Institute, Hospital israelita Albert Einstein

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

1. Lecture: Dr Jean Pierre S. Peron talked about his recent paper published in Nature: The Brazilian Zika virus strain causes birth defects in experimental models and how the brain is affected by this virus. 62 graduate, post-graduate and professors are presented and debated. It was a great opportunity to learn more and add insights about this epidemic disease. 2. Lecture: Dr Sergio Gomes da Silva talked about how brain can be healthier with some physical exercise practice for forty 10-13 y.o. children of Paraisópolis, one of the poorest communities of Sao Paulo. The goal was to alert those children to practice more physical activities to enhance their brains. 3. Brain Bee – Neurosciences competition: on the third year of Sao Paulo state participation, we hosted 225 students and 49 teachers that came from 39 schools, most of them public, where neuroscience is not part of regular practice. The champion represented Sao Paulo at the Brazilian Championship. 4. Lecture: Neuroimaging: what we learned in the past 20 years. Prof Dr Edson Amaro Jr talked about the neuroscience approach of neuroimage techniques as fMRI. The lecture were broadcasted to all schools participants of Brain Bee. 5. Lecture: Hou can we test Memory? Dr Shirley Lacerda talked about how we can access memory though questionaries and tests and its meaning. The lecture were broadcasted to all schools participants of Brain Bee.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Facebook, because it reaches a large and young audience.


Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

High school students interested in learning about the neurosciences. Marketing of our institute.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Anna Maria Ringheim Cadete

Contact Phone:


Contact Email:

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