Event(s) Summary
Number of Events Organized During Brain Awareness Week:
16
Year:
2015
Type of Events Held:
- Conference/Forum
- Lab Tour
- Lecture/ Briefing
- Press Briefing
- TV Show
- Workshop
Target Audiences:
- General Public
- High School students(9-12)
- Middle school students(6-8)
- Patients & Caregivers
- University students
Approximate Number of People Reached:
450 (plus people using the Berlin subway during the BAW)
Details of Major Brain Awareness Week Events/Activities:
We offered a one-week program for different target groups. The week started on Monday morning with a three hour program for more than one hundred high school pupils at the Humboldt Graduate School: a talk on perception and perceptional illusions followed by seven different workshops to choose from, e.g. on pain, emotion and stress or the senses. In the evening, a discussion on brain and diet with three experts was offered. Tuesday morning, five doctoral candidates visited the Berlin Metropolitan School to talk to the pupils about their research. In the evening we showed the movie “Small World” dealing with dementia at the Urania, followed by a discussion on Alzheimer’s. On Thursday morning we offered the four hour workshop “Computing Neurons” for high school pupils with a focused education in math at the Bernstein Center for Computational Neuroscience Berlin. For younger children we organized a workshop “Autism – a special way of thinking” in the “gelbe Villa”, a day care activity center for kids. In this three hour workshop the kids learned about autism and could do brain puzzles in a playful environment. In the evening, Veronika Engert gave a talk on stress and stress reactivity in a social context. The symposium “Mind, Brain, Body”, a one day event on Friday, had international young neuroscientists as a target group.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
- Other
Other Publicity Methods:
Spots on the Berlin subway TV and Berlin university cafeteria TVs
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- It’s Mindboggling!
- BAW Stickers
- BAW Pencils and Erasers
- BAW Buttons
What other downloadable materials would you like the Foundation to provide?
- Fact Sheets
- Activities/Experiments
- New Puzzles/Games
Other Downloadable Materials:
- The mentioned materials in other languages (e.g. German)
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
- BAW Facebook Cover Photo
Feedback & Keys to Success
Did/do you like our Facebook page?
Yes