Icahn School of Medicine at Mount Sinai

Organized by:
Icahn School of Medicine at Mount Sinai

Participating Organizations:

DANA Foundation Friedman Brain Institute

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The Mount Sinai Brain Awareness Fair, co-hosted by Mentoring in Neuroscience Discovery at Sinai (MiNDS) and the Center for Excellence in Youth Education (CEYE) is held in mid-March in partnership with The Dana Foundation’s Brain Awareness Week. The main goal for this event is to stimulate interest in neuroscience in both students and parents and to educate the public on important information regarding brain health. With over 20 interactive booths and activities to visit, students are able to learn about a variety of topics ranging from vision, to the vestibular system, to brain myths, to brain imaging.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Other Publicity Methods:

Previous partnerships with schools

Which of These Publicity Methods Was The Most Successful?

Posters hung at schools with which we have pre-existing partnerships was the best because it enabled us to target local students that were already familiar with Mount Sinai. Word of mouth was also very effective (Sinai students faculty and staff reaching out to teachers they know)


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils and Erasers

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our Brain Awareness Fair is the biggest outreach event we put on, and we always get great feedback both from the East Harlem community and from the Sinai community. The pencils and erases are always a huge hit!

Please share any suggestions or lessons learned that may help others plan future events:

Our only request is that you lift the cap on number of pencils and erasers we can request for our events because we ran out of them by the end of our event and the students and kids who attend LOVE them.

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Ana Badimon

Contact Email:


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