Icahn School of Medicine at Mount Sinai

Organized by:
Icahn School of Medicine at Mount Sinai

Participating Organizations:

Alzheimer’s Disease Research Center, Brain Injury Association of New York State, Seaver Center, Brain Injury Research Center at Mount Sinai, Autism Brain Net, Center for Excellence in Youth Education at Mount Sinai, Neuropsychoimaging of Addiction and Related Conditions Research Program

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Open House
  • School Program
  • Other: Storytelling event

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain Fair: We invited members of local schools and members of the community to come to Mount Sinai for a day of fun and interactive neuroscience. We had booths set up in the hospital lobby where attendees learned about everything from how your taste buds process taste to how neurosurgeons operate on the brain. We had approximately 500 students and community members cycle through Mount Sinai. This year we debuted our new inflatable brain, which had informational banners designed by the students of Mount Sinai. Art of the Brain Exhibit: We had members of the neuroscience, psychiatry, and neurology departments submit images to be displayed at El Barrio’s Artspace. The display was open for 5 weeks and we held several events in the space, including tours with local middle school students and a gallery opening. Studying the Brain – A Storytelling Event: We had members of the Sinai science community tell personal stories about their journeys as scientists. This event was loved and followed by a reception.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

We feel we were able to reach many members of the community through social media (especially twitter and Facebook).


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers
  • The Mindboggling Workbook

What downloadable materials from the Foundation did you use for your events?

  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

I think the middle and high students of our community especially benefitted from our Brain Fair. We had approximately 500 students come to Mount Sinai and there were smiles on all of their faces. Through the Brain Fair, they were able to learn about summer programs and after school programs that they could get involved in at Mount Sinai.

Please share any suggestions or lessons learned that may help others plan future events:

In the future, we aim to reach out to daycares in the local community and after school programs to attend our Brain Fair, in lieu of just focusing on bringing students as a field-trip during school hours.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

No suggestions come to mind!

Event Photos

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Contact Information

BAW Website:


Contact Name:

Denise Croote

Contact Phone:


Contact Email:


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