Icahn School of Medicine at Mount Sinai

Organized by:
Icahn School of Medicine at Mount Sinai

Participating Organizations:

Alzheimer’s Disease Research Center, Autism BrainNET, Adolescent Health Center, BIANYS, Brain Injury Research Center at Mount Sinai, Department of Neurosurgery at Mount Sinai, Division of Learning Disorders and ADHD, Seaver Autism Center.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Open House
  • Other
  • School Program
  • Other: Storytelling event

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain Fair: This year we invited local schools and members of the community to visit Mount Sinai for a fun day of demystifying the brain. We has various both set up throughout the hospital lobby where attendees learned from experts about topics from the neurobiology of addiction to how the brain coordinates movement. We had approximately 500 students and members of the general public cycling through Mount Sinai. Our inflatable brain returned for a second year. Informational banners lined the walls of the brain, allowing our attendees to take a journey through the brain. Art of the Brain Exhibit: We had members of the neuroscience, psychiatry, and neurology departments submit images to be displayed in the Guggenheim Atrium at Mount Sinai. Members of the community could freely view the exhibit at all times of the day. The display was open for approximately 4 weeks. Studying the brain – A Storytelling Event: We had members of the Sinai science community tell personal stories about their journeys as scientists. This event was loved and followed by a reception.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media was are most successful method. Twitter and Facebook allowed us to engage with many members of the community directly.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Pencils
  • Brain-shaped Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW has allowed Mount Sinai to engage directly with the surrounding community and schools. I believe middle school and high school students benefited greatly from the interactive exhibits, making the neuroscience more relatable.

Please share any suggestions or lessons learned that may help others plan future events:

In the future, we look to focus more on interactive and engaging booths as those were the most relatable to students.

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Carla Golden

Contact Phone:


Contact Email:


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