Icahn School of Medicine at Mount Sinai(1)

Organized by:
Icahn School of Medicine at Mount Sinai(1)

Participating Organizations:

The Friedman Brain Institute El Taller Latino Americano Mount Sinai Health System At the Center for Excellence in Youth Education (CEYE) Mentoring in Neuroscience Discovery at Sinai (MiNDS)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

Five events



Type of Events Held:

  • Exhibit
  • Open House
  • Other
  • School Program
  • Other: Art of the Brain Exhibition
  • Other: StoryTelling

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

over 500

Details of Major Brain Awareness Week Events/Activities:

1.”Art of the Brain” The Art of the Brain is an exhibition of photographs that celebrates the beauty of the brain as seen through the eyes of some of the world’s leading researchers. With the aid of the latest technological advances, as symbolized by these images, scientists are better able to understand how the brain works and to accelerate the development of new treatments for many brain disorders including Alzheimer’s disease, autism, drug addiction, schizophrenia and Parkinson’s disease, among many others. Locations: The Grady Alexis Gallery & The Phillips Ambulatory Care Center Atrium at Mount Sinai Beth Israel Atrium at Mount Sinai Beth Israel 2.STUDYING THE BRAIN A StoryTelling Event hosted byTheFriedman Brian Institute A special Mount Sinai edition of The Story Collider’s celebrated show! Five true, personal stories of science told live on stage. From the tragic to the hilarious, they explored the deeply human side of brain research. The show happened at El Barrio’s Artspace PS109. 3. Middle school children from PS 171 had a field trip to the Gragy Alexis Gallery and participateed in the following activities: Gallery tour – MiNDS (Mentoring in Neuroscience Discovery at Sinai) gave a gallery tour of the “Art of the Brain” exhibition and explained to the students, in layman’s terms, what they are seeing. NeuroSky MindWave – CEYE (Center for Excellence in Youth Education) introduced to the students the NeuroSky MindWave starter kit. Two Mount Sinai Medical Illustrators introduced and instructed Medical Illustration of the brain to the students. During this introduction, students were given paper/sketchbooks and pencils/pens to draw the brain. **Each of our events were highly successful.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media Emails Website


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Pencils and Erasers
  • The Mindboggling Workbook

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Because of BAW, there has been heightened interest in the annual “Art of the Brain” exhibition. This interest enabled us to install the exhibition in a gallery and art-space that caters to the East Harlem community. In doing this, we were able to reach people who live in the community that otherwise would not have access to it. Many of the images were sold. The proceeds from these sales will be used as a donation to support a “#DiverseBrains” fund that promotes diversity in neuroscience.

Please share any suggestions or lessons learned that may help others plan future events:

1. Get support. If possible work in a team. 2. BAW always seems so far away and then, all of a sudden, it is upon you. It is important to detail your timeline.

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Veronica Szarejko

Contact Phone:


Contact Email:


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