IMT School for Advanced Studies Lucca

Organized by:
IMT School for Advanced Studies Lucca

Participating Organizations:

Fondazione Campus Comune di Capannori Parco Scientifico di Capannori Brain Research Fondazione Onlus Cineforum Ezechiele 25,17 Libreria LuccaLibri Caffè Letterario Fondazione Iris Fondazione Gioia Fondazione Banca del Monte di Lucca Fondazione Cassa di Risparmio di Lucca

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Other
  • School Program
  • Other: Film Projection

Target Audiences:

  • General Public
  • High School students(9-12)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The IMT School organized various events throughout the whole week. The program was inaugurated with the event “Ambiente e Cervello – un dialogo incessante” where there were partecipation over 150 people. Many people also partecipated to all the other events of the program, especially the events dedicated to the school students. This is a very important goal achieved by IMT School, because the Brain Awarness Week is becoming a well known and awaited appointment in the city. This large audience is also an indicator of the effectiveness of the communication campaign carried out, which has been get stronger this year. The Brain Awarness Week was also an excellent opportunity to consolidate collaboration with many institutions of the territory. The number of sponsorships obtained is also increased compared to previous editions. The events were filmed and all videos are available of the School’s YouTube channel

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

All publicity methods were effective. Using different means of communication proved to be a good strategy because allowed us to reach different targets.


Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our School obtained great visibility thanks to the BAW and the event was useful to explain one of our research topics to the general public. The local community enjoied the opportunity to meet scientists.

Please share any suggestions or lessons learned that may help others plan future events:

Involving other partners was very useful to reach a greater audience. We will surely follow this strategy again.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Alice Baudone

Contact Phone:


Contact Email:

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