Event(s) Summary
Number of Events Organized During Brain Awareness Week:
8
Year:
2018
Type of Events Held:
- Conference/Forum
- Other
- School Program
- Other: Film Projection
Target Audiences:
- General Public
- High School students(9-12)
- University students
Approximate Number of People Reached:
700
Details of Major Brain Awareness Week Events/Activities:
The IMT School organized various events throughout the whole week. The program was inaugurated with the event “Ambiente e Cervello – un dialogo incessante” where there were partecipation over 150 people. Many people also partecipated to all the other events of the program, especially the events dedicated to the school students. This is a very important goal achieved by IMT School, because the Brain Awarness Week is becoming a well known and awaited appointment in the city. This large audience is also an indicator of the effectiveness of the communication campaign carried out, which has been get stronger this year. The Brain Awarness Week was also an excellent opportunity to consolidate collaboration with many institutions of the territory. The number of sponsorships obtained is also increased compared to previous editions. The events were filmed and all videos are available of the School’s YouTube channel https://www.youtube.com/user/IMTAltiStudiLucca.
Event Planning & Publicity
Publicity Methods Used:
- Emails
- Mailings
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
Our School obtained great visibility thanks to the BAW and the event was useful to explain one of our research topics to the general public. The local community enjoied the opportunity to meet scientists.
Please share any suggestions or lessons learned that may help others plan future events:
Involving other partners was very useful to reach a greater audience. We will surely follow this strategy again.
Did/do you like our Facebook page?
Yes
