IMT School for Advanced Studies Lucca

Organized by:
IMT School for Advanced Studies Lucca

Participating Organizations:

With the support of Fondazione Iris, Fondazione Gioia and Fondazione Cassa di Risparmio di Lucca. In collaboration with BRF – Brain Research Foundation, Cineforum Ezechiele 25.17, Lucca Libri Caffè letterario, AIDEE (Associazione italiana dispressia dell’età evolutiva)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Other
  • School Program
  • Other: Film Projection

Target Audiences:

  • General Public
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The IMT School organized various events throughout the whole week and many people also participated to all of them, especially to those events dedicated to school students. This is a very important goal achieved by the IMT School, because the Brain Awarness Week is becoming a well known and awaited appointment in the city. This large audience is also an indicator of the effectiveness of the communication campaign carried out. The Brain Awarness Week was also an excellent opportunity to consolidate collaborations with many local partners. The number of sponsorships obtained is also increased compared to previous editions.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

All publicity methods were effective. Using different means of communication proved to be a good strategy because it allowed us to reach different targets.


What downloadable materials from the Foundation did you use for your events?

  • Kids Fact Sheets Grades 6-8
  • Kids Fact Sheets Grades 9-12

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our School obtained great visibility thanks to the BAW and the event was useful to explain one of our research topics to the general public. The local community enjoyed the opportunity to meet scientists.

Please share any suggestions or lessons learned that may help others plan future events:

Involving other partners was very useful to reach a greater audience. We will surely follow this strategy again.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Pietro Pietrini

Contact Phone:


Contact Email:

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