IMT School for Advanced Studies Lucca

Organized by:
IMT School for Advanced Studies Lucca

Participating Organizations:

Fondazione IRISFondazione GIOIAFondazione Cassa di Risparmio di LuccaFondazione lucchese per l’alta formazione e la ricerca

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

5 video conferences + 16 activities for children available on our BAW website



Type of Events Held:

  • Conference/Forum

Target Audiences:

  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Middle school students (6-8)
  • University students

Approximate Number of People Reached:

Every video conference has been watched, more or less, by 80 users

Details of Major Brain Awareness Week Events/Activities:

The IMT School wanted to carry out the BAW initiatives in a virtual way, allowing everyone to enjoy free appointments directly from home. Every day, from Monday 16 March to Friday 20 March, at 5 pm on the School’s facebook page, 5 video conferences were broadcast, dealing with the following topics:- how we make our decisions;- sleep functions;- neurobiological mechanisms that underlie mental functions;- human language;- empathy and emotions.Furthermore, on the dedicated website we have made available to the download: virtual laboratories, many activities (even for the little ones) and some Dana Foundation’s material.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media were the most successful method (especially this year when the country was in lockdown) thanks to the fact that their use is now widespread.


What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Every year, the Brain Awareness Week gives us the opportunity to show to the citizenship the studies that the IMT School carries out in the neuroscience field, increasing public awareness towards brain research.

Please share any suggestions or lessons learned that may help others plan future events:

Online events proved to be very successful, so it could be a good option for those who have a very limited bugdet for the BAW.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

It is not always easy for us to use the content provided, since all our events are held in Italian (to get the local public involved), but the information is always helpful to have new ideas

Event Photos

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“Are we truly free? Our behavior between genes and environment”

event single

“The brain that (never) sleeps”

event single

“Neuroscience, health and wellness”

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“Words and mind: how language makes us human”

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“The emotional brain: what neuroscience teaches us about empathy and emotions”

Contact Information

BAW Website:

Contact Name:

IMT School - Communication and Events Office

Contact Phone:

+39 0583 4326606

Contact Email:

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