Event(s) Summary
Number of Events Organized During Brain Awareness Week:
4 video conferences + 9 activities for children available on our BAW website
Year:
2021
Type of Events Held:
- Conference/Forum
- Online/Virtual
Target Audiences:
- Elementary school students (1-5)
- General Public
- High school students (9-12)
- K-12 Teachers
- Middle school students (6-8)
- Professionals
- University students
Approximate Number of People Reached:
Also this year, the BAW has seen a great participation from the public, who followed the live conferences (with peaks of over 100 participants) and whatched the recordings on the IMT School's YouTube channel.
Details of Major Brain Awareness Week Events/Activities:
The IMT School wanted to carry out the BAW initiatives in a virtual way, allowing everyone to enjoy free appointments directly from home. From Monday 15 March to Friday 19 March, on the School’s facebook page, 4 video conferences were broadcast, dealing with the following topics: – health consequences of the Covid-19 pandemic; – brain connections and neuromodulation; – Covid 19: understanding diagnostic test results and vaccine effectiveness; – human and animal intelligence. Furthermore, on the dedicated website we have made available to the download: virtual laboratories and many activities (even for the little ones).
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
What other downloadable materials would you like the Foundation to provide?
- Activities/Experiments
- New Puzzles/Games
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
The Brain Awareness Week gives us the opportunity to show to the citizenship the studies that the IMT School carries out in the neuroscience field, increasing public awareness towards brain research.
Did/do you like our Facebook page?
Yes
Was the information provided on Facebook useful?
The shared material is always very interesting and well constructed, but it is not always easy for us to use the content provided, since all our events are held in Italian and our main audience is Italian.
