IMT School for Advanced Studies Lucca

Organized by:
IMT School for Advanced Studies Lucca

Participating Organizations:

Fondazione IRIS Fondazione GIOIA Fondazione Cassa di Risparmio di Lucca Fondazione lucchese per l’alta formazione e la ricerca

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

4 video conferences + 9 activities for children available on our BAW website



Type of Events Held:

  • Conference/Forum
  • Online/Virtual

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Middle school students (6-8)
  • Professionals
  • University students

Approximate Number of People Reached:

Also this year, the BAW has seen a great participation from the public, who followed the live conferences (with peaks of over 100 participants) and whatched the recordings on the IMT School's YouTube channel.

Details of Major Brain Awareness Week Events/Activities:

The IMT School wanted to carry out the BAW initiatives in a virtual way, allowing everyone to enjoy free appointments directly from home. From Monday 15 March to Friday 19 March, on the School’s facebook page, 4 video conferences were broadcast, dealing with the following topics: – health consequences of the Covid-19 pandemic; – brain connections and neuromodulation; – Covid 19: understanding diagnostic test results and vaccine effectiveness; – human and animal intelligence. Furthermore, on the dedicated website we have made available to the download: virtual laboratories and many activities (even for the little ones).

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media were the most successful method.


What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The Brain Awareness Week gives us the opportunity to show to the citizenship the studies that the IMT School carries out in the neuroscience field, increasing public awareness towards brain research.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

The shared material is always very interesting and well constructed, but it is not always easy for us to use the content provided, since all our events are held in Italian and our main audience is Italian.

Event Photos

event single

“How do you feel? Mental health and psychological well-being in the challenge of the pandemic”

event single

“The Electric Brain”

event single

“Little Brains, Big Thoughts”

Contact Information

BAW Website:

Contact Name:

Communication and Events Office

Contact Phone:

+39 0583 4326606

Contact Email:

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