IMT School for Advanced Studies Lucca

Organized by:
IMT School for Advanced Studies Lucca

Participating Organizations:

With the support of “Fondazione Gio.I.A”

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual
  • Other
  • Other: book presentation
  • Other: documentary screening

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

This edition of the brain awareness week took place with the return of live events, also broadcast in streaming on the main platforms of the IMT School, to allow people to participate from home, considering the pandemic situation. To study the brain in-depth, different types of events were organized, including many conferences, a book presentation, a documentary screening, and an interactive laboratory. In this way, we were able to involve different target audiences, such as children, students, professionals, and ordinary people.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Mailings
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The social media campaign and newspapers advertising were the most successfull publicity methods because they allowed us to reach a wide and varied audience.


What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Brain Awareness Week gives us the opportunity to show to the citizenship the studies that the IMT School carries out in the neuroscience field, increasing public awareness towards brain research.

Above all, by addressing issues related to the brain in the health sector, we have been able to update ordinary people on the new frontiers of the treatment of certain diseases, such as depression, and we have also disseminated good citizenship practices, such as blood donating.

Please share any suggestions or lessons learned that may help others plan future events:

In these types of events, which are linked to a topic of public interest, it is important to organize activities that involve various types of targets belonging to all generations and social classes.

Event Photos

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The brain on the stand: the role of neurosciences in imputability

event single

Screening of the documentary “In Silico”

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“Il cervello a fumetti”

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Good blood does not lie: why do we choose to donate?

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The new frontiers in the treatment of depression

Contact Information

BAW Website:

Contact Name:

Communication and Events Office

Contact Phone:

+39 0583 43 26 575

Contact Email:

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