IMT School for Advanced Studies Lucca

Organized by:
IMT School for Advanced Studies Lucca

Participating Organizations:

In collaboration with: Fondazione Mario Tobino; Circolo del Cinema di Lucca; Libreria LuccaLibri Under the patronage of: Comune di Lucca; Provincia di Lucca; Società Italiana di Neuroetica With the support of: Fondazione Cassa di Risparmio di Lucca; Fondazione Iris

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Other
  • School Program
  • Other: Guided tour; Movie projection

Target Audiences:

  • General Public
  • High School students(9-12)
  • University students

Approximate Number of People Reached:

850 participants

Details of Major Brain Awareness Week Events/Activities:

The IMT School organized various events throughout the whole week. Some of them were organized in collaboration with other partners, who promoted the event to their contacts, and this was very useful to reach a greater audience. The week started with a conference for the general public: SENZA PAROLE – COME COMUNICANO PIANTE, ANIMALI E ESSERI UMANI On the same day the “Circolo del Cinema di Lucca” scheduled a special event: the projection of the movie “Taxi driver” that was introduced and commented by two psychiatrists, who gave a scientific perspective. One of the events was dedicated to high school students: SPORTIVAMENTE: COSA RENDE SPECIALE IL CERVELLO DEGLI ATLETI. More that 300 students attended. The events were filmed and all videos are available of the School’s YouTube channel For the first time the Brain Awareness Week was organized in Lucca (with a satellite event in Viareggio). Despite being the first edition, the event raised great interest.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

All publicity methods were effective. Using different means of communication proved to be a good strategy because allowed us to reach different targets.


Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our School obtained great visibility thanks to the BAW and the event was useful to explain one of our research topics to the general public. The local community enjoied the opportunity to meet scientists.

Please share any suggestions or lessons learned that may help others plan future events:

Involving other partners was very useful to reach a greater audience. We will surely follow this strategy again.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Pietro Pietrini

Contact Phone:

+39 0583 4326552

Contact Email:

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