Indiana University of Pennsylvania

Organized by:
Indiana University of Pennsylvania

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • Middle school students(6-8)
  • Other
  • Other: elementary school educators

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

I organized a display of BAW promotional and educational materials for the teachers at a local K-6 elementary school. The materials were then used by the Health educator at the school for a variety of her own classes with each grade at the school. The objectives here were to expose the teachers to as much adult-level material as was easily available, as well as provide them with a number of brochures/activities that they could use with their students. I also conducted a focused session with the 3rd grade students at my school. We began by talking about the nervous system, and then we viewed a number of optical illusions, conducted a variety of sensory and motor tests (stimulus/response, reflex, reaction time, etc). We finished with guided dissection of preserved sheep brains. The goals here were to provide this class their first real exposure to the nervous system and neuroscience.

Event Planning & Publicity

Publicity Methods Used:

  • Mailings
  • Posters/Flyers
  • Website

Which of These Publicity Methods Was The Most Successful?

I used focused distribution of flyers/announcements (and accompanying parental consent forms) for the students, as well as school-office based dissemination of materials to the educators. I concluded with a News story at our University web site, which was picked-up by the elementary school's web feed as well.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Pencils and Erasers
  • The Mindboggling Workbook

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research
  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Puzzles: Mindboggling Series
  • Puzzles: BAW Favorites
  • Mindboggling Coloring Sheets
  • Brain Briefs Fact Sheets
  • Kids Fact Sheets Grades 3-5
  • Kids Fact Sheets Grades 6-8

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The BAW events was very well received by the students, and their parents. They were still talking about it even weeks later. Holding this event has jump-started our discussions of forming a ‘science club’ at our elementary school.

Please share any suggestions or lessons learned that may help others plan future events:

Be aware that some (many?) localities now require state or federal clearances to interact with minors. Be aware that many schools also require, or at least recommend, using parental consent forms for participation, and may also require photo release permission as well.

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Event Photos

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Contact Information

Contact Name:

Paul Nealen

Contact Phone:


Contact Email:

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