Institute of Bioscience

Organized by:
Institute of Bioscience

Participating Organizations:

University extension office from São Paulo State University, Botucatu.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Other
  • Other: interactive booths about brain and sleep

Target Audiences:

  • High School students(9-12)
  • Middle school students(6-8)
  • Other
  • Other: pre-university preparatory course students
  • Other: parents and tutos fo children

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Events will take place in the city of Botucatu at three different spots: 1) in one project linked to the citizenship action campaign of Botucatu (Rubião Junior), for poverty children from 6 to 14 years; 2) in a Care Center “Joanna de Angelis” for elementary school underprivileged children, and 3) in an pre-university preparatory course for minorities. All of them were really happy for learning about brain, structures and the importance of sleep and brain research for their lives. We planned to explore the importance of sleep linked to exhibitions, recreational and coloring activities and board games. All these didactical activities were prepared by undergraduate students of biomedical and biology courses under the Physiology professors’ instructions.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media help to spread the events and sites about the studies of brain faster than the others methods.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • It’s Mindboggling!
  • Other

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • BAW Bookmark
  • Puzzles: Mindboggling Series
  • Puzzles: BAW Favorites

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Poster
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

the opportunity to study, see, understand about the brain arouses students’ interest in the neuroscience. Interest in the brain, along with the didactic form as the subject is treated, makes the participants more interested in the subject and demystifies what is considered difficult to understand by common sense.

Did/do you like our Facebook page?


Event Photos

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Contact Information

Contact Name:

Juliana De Gobbi

Contact Phone:

55 14 3880319

Contact Email:

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