Institute of Bioscience

Organized by:
Institute of Bioscience

Participating Organizations:

1. Care Center “Joanna de Ângelis”, religious philanthropic organization, linked to the Botucatu Municipal Bureau Educational 2. Preserving the Future, project linked to the citizenship action campaign of Botucatu 3.Popular eatery with a very low price for local population, staff and students link

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • School Program
  • Other: distribution of flyers at the popular eatery

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

This year we explored how the senses organs work. Through an interactive puppet built by Prof. Silvia Mitiko we presented the importance of the brain to the environment perception (about 20 minutes). The students were divided into groups for explanations on interactive stations (about 15 minutes) for each one of the senses: touch, sight, hearing, taste and olfaction. We played two songs related to the brain and senses in order to call their attention to the messages we would like them to remember. We also gave copies of recreational and coloring sheets (cross-words, figures, labyrinths to find the correct lobes of the brain for each sense), so they cloud play later about the activities they had. In the popular eatery we played the songs, displayed posters on the issues and distributed flyers. For parents with children we delivered the recreational and coloring sheets.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Website
  • Social Media

Other Publicity Methods:

We did not use any other this year, it was the first time that we participate in the activities.

Which of These Publicity Methods Was The Most Successful?

Radio was the most successful, we received calls from some parents from other schools asking us to go there in order to perform the activities.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • Staying Sharp Bookmark

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • Puzzles: Mindboggling Series

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The very best of our participation in the event was the gratitude of students about to participate in a different activity and learn new things. In general, the population was very happy to have access to information that normally they would not.

Please share any suggestions or lessons learned that may help others plan future events:

We translated a lot of material form English to Portuguese in order to have enough material to share with the community. We prepared games and flyers to share with the schools and professors and they did like it. We need starting the productions in advance to have all set on time.

Did/do you like our Facebook page?


Event Photos

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Contact Information

Contact Name:

Juliana De Gobbi

Contact Phone:

55 14 3880319

Contact Email:

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