Event(s) Summary
Number of Events Organized During Brain Awareness Week:
Series of 17 lectures given by leading Czech neuroscientis, 1 exposition, 2 workshops, 2 movie projections
Year:
2017
Type of Events Held:
- Exhibit
- Lecture/ Briefing
- Radio Show
- TV Show
- Other: . Visitors were able to test their memory and spatial orientation in Memory Park or learn anything about epilepsy
- Other: including how to provide first aid. They could also see an exhibition of optical illusions
- Other: documentary or learn how to train their brain.
Target Audiences:
- General Public
- High School students(9-12)
- Patients & Caregivers
- Professionals
- University students
Approximate Number of People Reached:
2.500 visitors (700 visitors more than in 2016 BAW)
Details of Major Brain Awareness Week Events/Activities:
Brain Awareness Week under the aegis of the Czech Academy of Sciences is conceived as a lecture series on the latest progress in brain research and neuroscience. During the week, visitors could learn how the brain responds to lack of sleep, how the brain structures control our movement or the latest trends in neurosurgery. In addition to the lectures, also interactive program was prepared. Visitors were able to test their memory and spatial orientation in Memory Park or learn anything about epilepsy, including how to provide first aid. They could also see an exhibition of optical illusions, documentary or learn how to train their brain. There were several other cooperating organizations such as non-profit organisations: EPISTOP, Spolecnost “E”, MENTEM, National Geographic Channel, Academia Film Olomouc.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Posters/Flyers
- Press Release/Media Advisory
- Website
- Social Media
Other Publicity Methods:
BAW had this year large media coverage comprising more than 50 articles in newspapers and journals, TV and radio reports
Resources
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- Q&A: Answering Your Questions About Brain Research
- It’s Mindboggling!
Other Dana Foundation Materials Distributed:
- Czech translations of the brochures
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
BAW starts to be very popular in the Czech Republic due to the activity of main organizers. It has already very good name particularly among students and teachers of the high schools not only in Prague but in many other Czech cities who send their students to attend the lectures and other activities that are organized in the main building of the Academy of Sciences in Prague. On the other side most famous Czech neuroscientists including clinicians like to give the BAW lectures.
