Institute of Psychology

Organized by:
Institute of Psychology

Participating Organizations:

Dr. Marcelo Fernandes Costa, Neuroscience and Behavior, Universidade de São Paulo. Dra. Fraulein Vidigal de Paulo, Developmental and Educational Psuchology Universidade de São Paulo. Dra. Miriam Damázio, Experimental Psychology, Universidade de São Paul

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Symposium

Target Audiences:

  • General Public
  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We found a very interested audience. Many professors has been studing neuroscience in small groups in their local schools. We also will extend our presentations in a more roboust course.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Social Media


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Many groups of school teachers ask us to extend our symposium and we decided to offer neuroscience courses onsite at their schools in the next semester.

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Marcelo Fernandes Costa

Contact Phone:

+5511 30911918

Contact Email:

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