Brain Awareness Week

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Reports

Institute of Transdisciplinary Discoveries, Medical School, University of Pécs

Organized by:
Institute of Transdisciplinary Discoveries, Medical School, University of Pécs

Participating Organizations:
Medical School, University of Pécs Dana Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

8

Year:

2021

Type of Events Held:

  • Online/Virtual

Target Audiences:

  • General Public

Approximate Number of People Reached:

13000

Details of Major Brain Awareness Week Events/Activities:

From 2020, our institute provided the national coordination of the series of BAW events from the Hungarian Neuroscience Society, which includes the continuous maintenance and updating of the official www.agykutatashete.hu website, and online-offline marketing activities with a nationwide coverage that uniformly present and represent all venues and other Universities organizing Brain Awareness Week. Prior to the series and during the official program week, we had a total of 41 media appearances nationwide, featured on M5 TV channel (Hungarian Public Television), Radio Kossuth (Hungarian Public Radio), 24.hu (leading online news portal in Hungary) and several other regional media. Our Institute has successfully won a grant of 1000 EUR from DANA Foundation this year, which amount was used to cover the cost of program recordings and digital post-production. Due to the current pandemic, we implemented our programs online in line with current trends. To prevent possible technical errors, our presentations and round table talks were pre-recorded and then published on the official, nationwide Brain Awareness Week Youtube channel (https://www.youtube.com/playlist?list=PLSXkAItnTJ2kE5xK5L1FzwlUl4dVoum_M). We published 1-1 video every day except on Saturday, when we uploaded 3 videos. The national program series achieved a total of 9,150 views on Youtube during the official program week, of which 7,729 views are related to our programs (organized by ITD in Pécs). Our most viewed lecture with 5279 views was also organized by ITD (Mind of the Criminal). The viewing of the audience is continuous even after the end of the program week, during which we find that the reach of the PTE programs is constantly increasing.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Online ads on Social Media (Facebook).we reached a lot of people from a relatively low amount. They had a direct link to our official website where they could find all the details and information.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Several media got acquainted with our institute, we received invitations to scientific magazine programs on television.

Please share any suggestions or lessons learned that may help others plan future events:

It is safer to pre-record the videos: - You can avoid technical momentary errors that can cause inconvenience during a live broadcast. - You can later edit the videos and shows plus information you can add.

Did/do you like our Facebook page?

Yes

Event Photos

event single

Our reach on Facebook. We reached out 640 000 people and almost 10000 answered with going.

event single

Mind of the Criminal – our most viewed program

event single

Round table talk on topic: from brain waves to music frequency with a neuroscientist, conductor of Pannon Filharmonic Orchestra, composer and software developer (from right to left)

Contact Information

BAW Website:

https://agykutatashete.hu/

Contact Name:

Eva Pandur

Contact Phone:

+36306473124

Contact Email:

pandur.eva@pte.hu

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