Event(s) Summary
Number of Events Organized During Brain Awareness Week:
4
Year:
2022
Type of Events Held:
- Conference/Forum
- Lecture/Briefing
- Press Briefing
Target Audiences:
- General Public
- Professionals
Approximate Number of People Reached:
4639
Details of Major Brain Awareness Week Events/Activities:
Brain Awareness Week in 2022 was thought to reach as many “neurolovers” as we could. For that we did YouTube lectures about past, present and future in Neuroscience with the PhD neuroscientist Dr Carla Tieppo. For the first lecture, broadcast on March 15th, we had 1860 views. She talked about The Roots of Neuroscience (https://youtu.be/9WrIAcP8V8o). The second, broadcast on March 17th, we had 1178 views. She talked about The Trunk of Neuroscience (https://youtu.be/GNw4kK5jN9s).
And to talk about Neuroscience Future, we had an on-site event on March 19th (around 100 participants), which was broadcast also (we had 1501 views). It was titled The Neuroscience Fruits (https://youtu.be/-5BF69J7tSg). Besides Dr Carla Tieppo, we had Dr Marilia Albuquerque, Esp. Katia Chedid (principal in elementary and high school) and Flávio Maneira (Responsible for training and developing people). Our aim with the lectures and on-site event was to disseminate Neuroscience to general public that are interested to learn more about it. We would like that the power of knowing Neuroscience could empower as many people as we can.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Emails
- Website
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
What other downloadable materials would you like the Foundation to provide?
- New Lesson Plans
- New Puzzles/Games
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
The benefits are related to increased followers on social media and consequently the increase of our visibility in the Neuroscience field.
Please share any suggestions or lessons learned that may help others plan future events:
We have learned that using social media to broadcast our events (using YouTube, for example) could spread even more the impacts of Brain Awareness Week. So, we would like to keep this strategy for the next BAW.
