Instituto Conectomus

Organized by:
Instituto Conectomus

Participating Organizations:

Instituto Conectomus, Educação Inédita

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/Briefing
  • Online/Virtual
  • Other
  • School Program
  • Other: art contest - draw and ilustration about brain on Instituto Conectomus´s instagram.

Target Audiences:

  • General Public
  • K-12 Teachers

Approximate Number of People Reached:

4042 (including all views in YouTube views and live interactions)

Details of Major Brain Awareness Week Events/Activities:

We planned Brain Awareness Week interaction via virtual environment, considering that we are living in a difficult pandemic time, mainly in Brazil. So, we planned webinars live on YouTube and also available after recording on the Instituto Conectomus channel. Also, we did an Art Contest about brain draw and illustrations. We received 15 artistic productions; the winner of the art contest would be the one who received the most votes, via likes on the image. The total interactions in all works received were 2704 likes, and the winner received 409 likes, the second place 316 and the third place 251 likes. We also received 375 comments in all images, corresponding to all the interaction with our art contest. Besides that, we did a story telling session in a school, reaching 60 children from kindergarten and elementary school. The book chosen were about the feelings and emotions (in Portuguese: “A meninas e seus pontinhos, Silmara R. Casadei”), and our mainly aim with this activity was to educate kids about their emotions and the ways they could recognize that. Also, we discuss the place we recognize emotions, if is it in our heart or our brain? The first interaction was the story telling with Carla Tieppo – neuroscientist – telling the kids about a girl who had a problem- whenever she looked at her own heart, little dots appeared that she didn’t understand, sometimes they made her sad, sometimes scared, sometimes weird. One day she met a good friend who helped her to understand the role of dots in her life. After that, the teacher Carina Grassotti performed an activity with kids about their basic emotions. After the kids drew their dots, they discussed the size of them, quantity and what each one represented for each child.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social networks were the most successful advertising, due to the number of people who access Instagram.


What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We believe that the most expressive form of benefit for Instituto Conectomus is visibility, mainly, on social networks. Being part of an international and worldwide event is expressive for the public. We believe that disseminating knowledge about the functioning of the brain, about our relationship with self-knowledge and self-development are the biggest gains for our community.

Please share any suggestions or lessons learned that may help others plan future events:

We thought about the categories for the art contest; would be great to separate them to have more criteria to vote.

Did/do you like our Facebook page?


Event Photos

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Webinar_Brain Awereness Week_Instituto Conectomus_2021

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Winner Art Contest_BAW_Instituto Conectomus_2021

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Second place_Art Contest_BAW_Instituto Conectomus_2021

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Third place_Art Contest_BAW_Instituto Conectomus_2021

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Story telling in school about emotions_BAW_Educação Inédita e Instito Conectomus_2021

Contact Information

Contact Name:

Marilia Albuquerque

Contact Phone:


Contact Email:

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