Brain Awareness Week

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Reports

Instituto de Fisiología Celular, Universidad Nacional Autónoma de México

Organized by:
Instituto de Fisiología Celular, Universidad Nacional Autónoma de México

Participating Organizations:
Science Museum, UniversumNational Autonomous University of MexicoTlatelolco Cultural Center, National Autonomous University of Mexico

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

4

Year:

2015

Type of Events Held:

  • Conference/Forum

Target Audiences:

  • General Public
  • University students

Approximate Number of People Reached:

1300

Details of Major Brain Awareness Week Events/Activities:

Three conferences at Science Museum, Universum: 1) Neuron Death in Brain Development by Susana Castro Obregon 2) Love an Mirror Neurons by Herminia Pasantes 3) Memory and Emotion: Alonso Martínez Canaval At Tlatelolco Cultural Center: 1) Brain and Art The main objective is to provide information about brain research in Mexico, and to offer the opportunity for students as well as general public to talk discuss relevant issues about brain and the role of science in society directly with neuroscientist from the National University of Mexico. The BAW contributed to increase the visibility of neurosciences research in Mexico and promotes the curiosity of young people in science. It was an opportunity to show to general audience and mass media the research on Neurosciences at the Institute of Cellular Physiology.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The website and social media were the most successful publicity methods. Almost the 80% of the people attending the events said that they know about the conferences by facebook and the website.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Other

Other Dana Foundation Materials Distributed:

  • We distributed Spanish version of DANA materials

What downloadable materials from the Foundation did you use for your events?

  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Lesson Plans
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Bookmarks

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The BAW offers the possibiliy to coordinate efforts with other institutions in Mexico around a theme that is very attractive, specially for young people. In our case, it was also a opportunitty to contact mass media. The immediate outcomes from the events was more presence at media, and an increase in invitations to participate in TV programs and radio interview. Also, we have notice more followers in social media.

Did/do you like our Facebook page?

No

Quotable comments which capture successful aspects of your event(s):

1) In one conference the theather was full an people ask for a second conference, in the same day, they said: "Please, we traveled 4 hour only to be in this confence" 2) "Oh, I want to hear Dr. Pasantes three more hours, no, one week. 3) We have 300 persons at the conference "Brain and Art" despite the fact that "007, James Bond" next movie filming only three blocks from us. It was BAW vs. David Craig! 4) A sism ocurred 5 min before one conference, still people stay to hear about brai.

Event Photos

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Contact Information

BAW Website:

http://www.dgdc.unam.mx/evento/ver/semana-internacional-del-cerebro-2015

Contact Name:

Contact Details

Contact Phone:

5255 56225999

Contact Email:

contacto@ifc.unam.mx

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